Lead Scoring: How-to articles covering the latest marketing tactics, tips, and strategies.

• Rocket Fuel for Your Marketing Career: Getting Attribution RightMark Sullivan
  As marketers, we're all artists, and our currency is persuasion. But to become among the most sought-after, elite marketers in the world, we must know what actually persuades. And for ...
  Attribution Modeling, B2B Marketing, Career Management, Lead Generation, Lead Scoring, Multichannel Marketing
• Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]Laura Forer
  How clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see ...
  B2B Marketing, Data, Email Marketing, Lead Scoring, Marketing Challenges, Segmentation
• How to Drive Real Results Through Sales, Marketing, and AIMike Kostow
  Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up ...
  AI, B2B Marketing, Content, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Technology
• How Email Marketers Can Manage Their Database for Sales Funnel TrackingMaddie Hartle
  An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to ...
  Attribution Modeling, Email, Email Lists, Email Marketing, Lead Generation, Lead Scoring, ROI, Sales
• Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]Laura Forer
  Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out.
  Big Data, Data, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Social Media
• How to Prepare Your Organization for Marketing AutomationAndrew Davies
  Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot ...
  B2B Marketing, Chief Marketing Officer, Content, Content Marketing, Customer Acquisition, Email Campaigns, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring
• Marketing Video: No Lead Left BehindCassie Nelson
  Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than ...
  Lead Generation, Lead Quality, Lead Scoring, Sales
• Six Huge Lead-Generation Pitfalls That Are Hurting Your BusinessRob Manser
  Every marketing and sales team struggles with lead generation at some point. But are they making this battle even more difficult by committing these lead-generation mistakes?
  Data, High-Tech Marketing, Lead Generation, Lead Quality, Lead Scoring, Sales
• Predicting Revenue (and Marketing's Value) Through Lead GenerationAnuj Agrawal
  Marketing needs to stop obsessively measuring cost per lead and should instead focus on quantifying revenue per lead.
  Big Data, Data, Lead Generation, Lead Quality, Lead Scoring, Marketing Strategy, Sales
• The Cost and Hassle of Predictive Lead-Scoring DriftYaron Zakai-Or
  Companies should re-examine their lead scoring quarterly but often don't because of cost considerations and a lack of focus. Can they regain focus without breaking the bank?
  Data, High-Tech Marketing, Lead Scoring, Sales

Lead Scoring: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]by Matthew Grant
  Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too...
  B2B Marketing, Content Marketing, Customer Acquisition, Email Marketing, Email Service Providers, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Operations

Lead Scoring: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Modern Sales and Marketing AlignmentBroadcast on 4/9/2015 with Mathew Sweezey
  In this PRO seminar, we'll discuss modern strategies and sales tools for aligning your marketing campaigns to support sales goals and show you how to identify sales-ready leads using behavioral scoring. You'll learn specific techniques to predict future lead handoffs, hold sales accountable for passed leads, and put safety nets in place to catch any that fall through the cracks.
  Collaboration, Customer Acquisition, Lead Generation, Lead Nurturing, Lead Scoring, Sales, Technology
• Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts NowBroadcast on 5/23/2013 with John Wall
  This PRO seminar will provide you with a framework that will help you navigate our ever-changing field, and increase your odds of success.
  B2B Marketing, Customer Relationships, Integrated Marketing, Lead Scoring, Marketing Strategy, Sales
• MarketingProfs University: How to Effectively Generate and Manage LeadsBroadcast on 7/12/2012 with James W. Obermayer
  This PRO seminar and first class of MarketingProfs University's B2B Lead Roundup course will show you how to set the stage for success by identifying your targets and basic metrics, establishing qualifying buying stages, generating demand, and converting and continually nurturing leads.
  B2B Marketing, Inbound Marketing, Lead Generation, Lead Quality, Lead Scoring, ROI, Sales, Strategy

Lead Scoring: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Five Tips to Create Successful Nurture CampaignsReleased on 3/27/2015 with Cyndi W. Greenglass
  In just 10 minutes, we'll provide you with five key tips on how to create successful nurture campaigns. You'll learn how to develop and engage your prospects in an ongoing conversation that's proven to increase your conversion rates over time, and in a way that's easily measurable.
  B2B Marketing, Customer Relationships, Lead Nurturing, Lead Scoring, Take 10
• Take 10: Day One With Marketing Automation, What to Do?Released on 8/1/2014 with Inga Romanoff
  In just 10 minutes, you'll learn key steps for a full marketing automation migration, ensuring a quick and efficient installation. Learn how to design your own implementation plan, become an internal expert on the topic for your company, and demonstrate the true ROI of your marketing automation platform.
  Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Marketing Tips, Take 10
• Take 10: Using Email to Nurture Your Leads on a BudgetReleased on 3/16/2012 with Christine B. Whittemore
  In just 10 minutes, you'll learn how to effectively nurture your leads via email without breaking the bank.
  Customer Relationships, Customer Retention, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Take 10

Lead Scoring: Marketing downloads for the busy professional

• Lead Generation How-To Guide
  Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Sales
• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  Lead Generation, Lead Scoring, Marketing Tips, Metrics, Sales, Tradeshows/Events