MarketingProfs University: The Blueprint for Email Marketing Success
- Karen Talavera
- Jennifer Kelly
- Thu, Oct 8, 2015, 12pm ET
- 60 minutes
Broadcast? Segmented? Triggered? Confused about the types of email marketing campaigns your company should be sending? Tired of the "one size fits all" approach? If you've struggled to create a viable email marketing strategy, you've come to the right place.
In this PRO seminar, you'll learn the components of a successful email marketing plan and gain an understanding of the rationale behind the must-have message types, hierarchies, and priorities. You'll leave with a blueprint that will enable you to effectively map and improve your own messaging.
Karen Talavera is an email marketing industry leader, consultant, and educator with two decades of experience in data-driven digital marketing. She has also worked on email training programs for associations like the DMA, ANA, and MarketingProfs. Karen's email expertise has improved results for hundreds of clients including NASCAR, Disney, Google, National Instruments, and others.
Who Should Attend?
Online marketers, email marketing specialists, and digital analysts responsible for planning, developing, promoting, and measuring commercial email and e-newsletters.
What Will You Learn?
At the end of this seminar, you'll be able to:
- Identify and implement the five levels of email marketing campaigns
- Understand the importance of each email campaign level, the types of campaigns it includes, and how it is beneficial
- Map your email messaging plan according to the layered blueprint approach
About MarketingProfs University
This PRO seminar is the first class of MarketingProfs University's Email Marketing Master Course. This 9-class course will move you past the basics and into the most powerful forms of email marketing. You'll learn how to develop an effective email marketing strategy, create copy that converts, grow your house email list, and more.
Like what you see here? Register now for the complete course—PRO members save 40% (regularly $595)!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.