Email Design for Non-Designers
- Justine Jordan
- Jennifer Kelly
- Thu, Mar 24, 2016, 12pm ET
- 60 minutes
A well-designed email is more than just aesthetically pleasing—it demands more clicks and conversions, and drives performance for brands. However, many marketers believe that great design requires innate talent, a technical degree, or fancy HTML skills. The truth is, anyone can learn simple design concepts that encourage subscribers to take action.
In this PRO seminar, you'll learn the basic design process. We'll explore design principles such as the use of white space, content hierarchy, color, images, and more. You'll discover how any marketer—no matter what skill level—can use this foundation to create effective communications and improve the performance of their email marketing programs.
Justine Jordan is the VP of Marketing at Litmus where she leads a team that educates and inspires marketers to create better emails. After mastering table-based HTML in college, she fell in love with the unruly art of email design, and has helped some of the world's biggest brands build and manage their email campaigns. Justine was also the 2015 eec Email Marketing Thought Leader of the Year.
Who Should Attend?
Anyone involved with the planning, writing, or creation of email marketing campaigns—no matter the level of design and technical knowledge.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Optimize your emails for the six stages of the subscriber experience
- Apply best practices for alignment, color, hierarchy, and white space
- Effectively communicate with design teams
- Identify quick wins for improving your next email marketing
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.