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MarketingProfs University: On the Edge of Email—Top Trends and Personalization

Reed Pankratz
Kerry O'Shea Gorgone
Thu, Dec 1, 2016, 12pm ET
60 minutes
This online marketing seminar received 4 star(s)

Email is the utility player of your marketing infield. Combine this ability to do a little bit of everything with an extremely reasonable price point and you'll see why many businesses use email as a significant engagement, traffic, and revenue driver. But trends and best practices keep changing, making it challenging for marketers to stay on top of what's hot ... and what's so 2015.

In this PRO seminar, you'll learn what email best practices and top trends are being used by savvy digital marketers to drive open and read rates, as well as increase relevancy. You'll leave with tools you can apply to your own email marketing, including personalization, to grow engagements and conversions beyond the inbox.


Reed Pankratz is an email digital brand strategist in Finish Line's Digital Marketing group. Throughout his professional career, Reed has worked both agency side and in-house in social media, inbound, and email marketing. He graduated from Kansas State University with a business degree in marketing and a mass communication degree in public relations.

Who Should Attend?

Digital marketers, copywriters, and email marketing specialists who want to make sure their emails are read, acted on, and remembered.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Understand and implement email marketing best practices
  • Identify trends in email marketing
  • Recognize the importance and impact of personalization

About MarketingProfs University

MarketingProfs UniversityThis PRO seminar is the first class of MarketingProfs University's Email Marketing Master Course. This course will unlock some of the best-kept secrets in the world of email marketing. You'll ensure that your emails are being opened, your messages resonate with your audience, and your calls to action are heard loud and clear.

Like what you see here? Register now for the complete course—PRO members save 40% (regularly $595)!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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