Are you up in arms about the increasing number of unsolicited and pre-recorded telephone calls you get...?


I am. It may work -- why would they do it if it did not? -- but it gives marketing a bad name.
Just this morning, I had two come in to my business phone. First was a pre-recorded "courtesy call"; second was a pre-recorded broadcast demanding "attention business owners." How aggravating. In email marketing we call it "spam," and we have laws against it. In telephone marketing, we have "do not call lists." But these laws do not keep marketers away from these obnoxious practices. While the practices may produce results, they do little to improve the stature of marketing.
Maketers should think about how the tactics we use do our own profession a disservice.

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ABOUT THE AUTHOR
image of Roy Young
Roy Young is coauthor of Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact. For more information about the book, go to www.marketingchamps.com or order at Amazon.