Not really, I'm just reading into it....


JupiterResearch claims 70% of all fortune 500 companies will have corporate blogs by the end of this year, which even for an enthusiastic blogger like me seems a little... optimistic. Wait, here's a quote.

JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, reveals that 35 percent of large companies plan to institute corporate Weblogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.

Hmmm, I wonder what impact the internet and emerging consumer technologies is going to have on their business?Let's see.
Interestingly Ross Mayfield of Social Text, and Chris Anderson of Wired created a wiki to track fortune 500 blog usage. It's called "The Fortune 500 Blogging Wik,i" and on it they are tracking about 6% of Fortune 500 blogging.
Funnily, it also struck Toby Bloomberg of Diva Marketing as a rather high number as well, so she sent them a note asking them if they could clarify how they had got that number. This was the response:
Information about JupiterResearch reports are available to accredited members of the press for free and clients.
After looking at your blog link, JupiterResearch has decided not to fulfill your request for more information since the blog is closely tied with your company that serves as a consultancy. I'm sorry I didn't tell you this earlier, I didn't realize that your company and blog were so closely affiliated.
If you'd like more information about becoming a client or purchasing a report, please let me know.

Now I heard about this today on the For Immediate Release Podcast which is a pretty well-respected podcast on, of all things, PR and business communications, needless to say they panned Jupiter for this.
you don't want to get tagged as clueless when your investing so much time and recources in convincing people that your one of the leading resources of information on this topic

My advice for Jupiter:

  1. Google people before you blow them off, Toby is a pretty well-known blogger

  2. Google topics before you make outlandish claims (google "fortune 500 blog" produces the fortune 500 blog wiki)

  3. If your going to report on blogging, get someone who knows about social media, preferably someone who's been blogging for a while

  4. Turn on comments, right now your analyst blogs have no trackback and no comments. Imagine if you could have answered this question in a comment, no shitstorm in the blogosphere


Oh, and I'd love to meet some of the execs from this report:
According to a new report, "Corporate Weblogs: Deployment, Promotion, and Measurement," currently 64 percent of executives spend less than $500,000 to deploy and manage corporate Weblogs.

Wordpress + Mint + Technorati + flickr + delicious + Feedburner + FactorX = I saved you 450,000 (it's 50k for factorX)
Call me!

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ABOUT THE AUTHOR

Karl Long, straight talk, critical thinking, and strategic vision. Karl is fascinated in what happens and what value can be created "in the space between" customers and businesses, it is this space that customer experience happens, brands are built, value is co-created, and sometimes customers are let down.

Karl likes to focus on these areas and is a passionate believer that companies that pay attention to this space, like Google, Netflix, Amazon, ikea & ebay, create the strongest brands that essentially market themselves.

Karl writes the number 2 site on the topic of customer experience at blog.experiencecurve.com - customer experience strategy est. 2003, where he explores the marketing, branding and design implications of customer experience.

More recently Karl started up CustomersOnfire.com - microbrands & micromarketing to explore what he thinks is next generation marketing and branding that will rely on non-traditional marketing channels, like blogs, social software and co-created content.

Karl holds an MBA in Design Management from the University of Westminster in England and currently lives in the South of Florida for his sins.

Feel free to get in touch:
karl.long@gmail.com



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