Congratulations to Technorati for turning 3 and changing the look and feel of its Web site, which you can read about here.....

Lots of Web sites make changes to improve the customer interface, but it's service that is still at the heart and soul of customer experience. And in that regard, Technorati still has some growing up to do.
We recently moved this blog to a new url (to, so as to not get it confused with our main site). And I have been surprised at receiving no support from Technorati when I tried to claim our new domain. The message instructed us to contact technical support. Which I did. Over 5 times. I started trying over a week ago, and have sent 5 different emails to follow up (just like they say), plus filled out another customer support request.
So far -- no luck. It appears to be a service black hole.
This imight be a typical situation where a company grows very fast, but misses the mark of basic service. This is one of the reasons I really don't like a single company starting to dominate any aspect of the internet (remember Microsoft?).
Maybe you have some more positive experiences that might help me out of this funk. I'm not really interested in celebrating Technorati's achievements until, well, someone follows up to help us claim what is ours.

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Technorati Turns 3: Can We Get Some Service?

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Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and EMI Music Distribution to help them position their products defensively in a competitive environment. He is also the founder of Insight4Peace and the former director of Mindful USC.