Contributed by Allen Weiss

  • Buyer-Centric Demand Generation

    Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right ...

  • Creating Content for Effective Demand Generation

    A successful demand generation campaign relies on content that's targeted to the personas who influence the ultimate purchasing decision. Learn ...

  • Four Quick Lessons About Customer Service I've Learned From the Frontlines

    Recently, I created a WordPress plug-in, which led folks with questions and comments to email me about it. In responding ...

  • Why You're Always Wrong and Your Customers Are Always Right

    If you're like most people, you live in a world where blame often happens in a systematic and predictable way. ...

  • 5 Reasons Why Online Sales Aren't a Bigger Share Of The Holiday Pie

    Http://www.mpdailyfix.com/images/holidaypiesales.jpg

  • Google and Twitter: What's In It for You

    Since I've written about the business models of social media (with much nay-saying by some of the comments I've received), ...

  • The End of Internet Advertising?

    I typically visit a number of technology sites to learn about new technology, Internet companies and products - not to ...

  • The Meaning of Numbers: Does an 'Authority Index' Equal Authority?

    Economists and other people who use "archival data" love to make inferences from data. Archival data is otherwise known as ...

  • What the Young People Say About Social Media

    Once upon a time I wrote a weekly column for an online technology magazine. When new Internet technologies and web ...

  • What I Learned at XDrive

    One of the benefits of being a tenured academic is the sabbatical. This is time when you get to do ...

  • Is Twitter Really Social?

    About one month ago decided to put some effort into becoming a Twitter devote and, sometimes even a fanatic. Given ...

  • Saving Social Media with a Business Model?

    There is a great deal of talk these days about social media companies and their need to find a business ...

  • Announcing the Launch of Our New iPhone App

    I have some exciting news to share with you! Check out the iPhone here... see the MarketingProfs blue bird logo ...

  • MarketingProfs 'Classic Truths': How Do I Love Thee? Building a B2B Relationship to Last a Lifetime

    With the emphasis recently on customer relationship management (CRM), it seems there's a customer love-fest in the making. It's an ...

  • (Un)Proven Strategies

    I just received an email touting a download of some research that purported to give me proven strategies for success. ...

  • Is Price *Really* the Most Important Factor in Consumer Loyalty?

    "Research finds price is the most important factor in consumer This is the headline from a just-released report by DoubleClick ...

  • How to Get Rid of Certain Marketers

    As someone who has dedicated themselves to marketing for the past 20 years, you might find it surprising to hear ...

  • The Wisdom of Wikipedia?

    It seems to be that searching the web is getting stranger and stranger. Oh, not because of the various sites ...

  • Intimate Intruders

    Cell phone service providers are desperate to find new revenue streams, so it's not surprising that is making the step ...

  • Can Marketing Tactics Be Proven?

    The other day I was reading a press release. The company said it wrote articles on "proven tactics" that marketers ...

  • Technorati Turns 3: Can We Get Some Service?

    Congratulations to Technorati for turning 3 and changing the look and feel of its Web site, which you can read ...

  • Thought Leaders & Gurus: Too Big for Their Niches

    I just don't understand why people love the words "guru" and Whenever I see these words used by the business ...

  • Back at It: The E-book Believers

    E-book evangelists are still at it. They still think that e-books will make regular old paper books This, according to ...

  • Meaningless Words Lead to Stupid Marketing Surveys

    I participated in a survey today for a big magazine that deals with the computer industry. The survey used words ...

  • Fads and New Rules: Enough Already!

    Before you go out and buy a book about the next marketing fad, you ought to read a down to ...

  • Another Test Poll

    Here is a second test of the poll concept. This also can be very short or somewhat longer. It will ...

  • Do You Suffer From Technology Migration Migraines?

    Technology migration refers to the movement of customers from one (old) technological generation to another (new). But convincing customers to ...

  • What is Marketing?

    We thought it would be good to balance out some recent talk on the web about what is marketing. ...

  • Wireless Free-Riding

    The wireless web is taking off and Skygo.com reports that web ads may work. Well, watch out for free-riding! ...

  • The Case for Banner Ads

    Internet advertising and banner ads are in the news these days. Here's an article we ran last year that gives ...

  • Learning from Napster

    We first published this back in March of 2000. As we wait for a definitive ruling on Napster by the ...

  • Holiday E-Marketing Insights

    The holidays are over, but what have we learned about e-marketing? It turns out that people's basic social needs ...

  • What's So Different About the Internet?

    Marketing on the internet is no different than traditional marketing, at least that's our view.

  • Most New Products Fail

    The truth is Most New Products Fail. Here are the major reasons why. Use these to avoid your ...

  • Has Amazon Gone Too Far?

    Amazon is going into the furniture business. Are they stretching their brand name too far?

  • Is Marketing About Fulfilling Needs?

    This is the biggest debate in marketing - is it about creating or fulfilling needs? This view argues that whether ...

  • Miscomprehension in Communication

    Firms often confuse consumers with their marketing communications. Here are some examples.

  • Is Michael Dell a Visionary?

    Everyone says Michael Dell is a Visionary. But what is a visionary? In this SoapBox, we argue that Dell ...

  • New Research on Internet Consumers

    Learn how to think more critically about research in internet consumers by examining the latest research.

  • 20th Century Products

    Here are some of the most useful products from the 20th century.

  • What Do Customers Really Buy?

    But what are they, and can you tell when you have identified a customer benefit?

  • Political Positioning

    Positioning is the key to marketing. But an inflexible position can ultimately hurt you. See how this works ...

  • Dot-Coms and the Super Bowl

    The Super Bowl in 2000 was the beginning of a flood of dot.com ads. Everyone was looking for a ...

  • The Internet Causes Social Demise?

    The results of a recent study, flashing across the Internet and reported by the news media, says the more we ...

  • Predicting Your Online Behavior

    Doubleclick and CMGI are battling it out for determining your likely purchases, using different methodologies. Will either one really ...

  • Priceline.com - Gambling for Groceries?

    With the stock of online grocers plummeting, some analysts think the priceline.com auction model will win for groceries. I don't ...

  • Has Michael Porter Turned Into a Marketing Person?

    He couches it in new jargon, but underneath its the same old marketing ideas of years ago.

  • That's (not) Entertainment

    Sites like pop.com and others are showing Hollywood's moves onto the Internet. But the Internet has a long way ...

  • The Problem with E-Books

    Barnes & Noble and others are making a serious attempt at the market for e-books. But they're missing a key ...

  • A Letter About Loyalty

    We get letters from thoughtful visitors. Here is one on the subject of consumer loyalty. Everyone talks about loyalty, but ...

  • Revelations on the New World?

    Research studies come out all the time about consumer behavior on the net. Most report the obvious. Internet companies don't ...

  • A Letter about the Fallacies and Failures of Start-Ups

    We get letters from thoughtful readers. Here is one that continues our previous article on the problems with start-up companies

  • The New E-Marketing Rules

    This is an updated version of our debunking article. The point: There are no new e-marketing rules...just people who think ...

  • Wireless Web Browser Woes

    Sprint's service is lousy, and they make it hard to upgrade to the wireless web. But will the rest ...

  • Trailblazers on the Internet

    Venture capitalists have been talking a lot about the "myth" of the first mover advantage. But they are responsible ...

  • How to Target Your Public Relations Toward the Press

    To do good PR you need to understand what journalists are looking for. This tutorial is based on our insights ...

  • Channel Conflict: Is Sony Going Too Far?

    Channel conflict is one of those internet buzzwords that unlike other cute transplants from the offline world has real and ...

  • Of Hype and Honesty on the Web

    With Stephen King’s entrance into direct marketing and publishing of his new novel "The Plant" last week, we are witnessing ...

  • Customer Loyalty is Underwater

    E-tailers don't seem to be creating close relationships with customers, according to a new study by the Gartner Group. ...

  • Useless Research

    Research that costs money but is useless.

  • Wireless Advertising to the Rescue?

    Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between between advertising ...

  • How to Determine the Size of Your Market - Part I

    Perhaps the most important question when thinking about starting a company or marketing a product is the size of the ...

  • Demand Side Capitalism in the New Market

    Another fallacy of Internet startups is thinking they can create needs. We argue that not even the PC industry created ...

  • Will Pricing Innovations on the Web Survive?

    Iderive.com has a new pricing model for the web. Will it survive? In fact, will any of the ...

  • New Marketing Models: Easy in Theory, Difficult in Practice

    Visionaries and gurus told us the Internet would change marketing as we know it. Regis McKenna is now forecasting ...

  • Part 2: Segmentation

    Before getting into how one can think about the various ways to practically segment a market, let's first consider some ...

  • Part 3: Segmentation

    So what are the bases for segmentation? While it is difficult to determine what will segment a market into ...

  • Conjoint Analysis - Example