Social Media Is Active Sharing Online. That's Mike Murphy, Chief Revenue Office at Facebook's definition and it works for me. Mike was the guest speaker at a recent AiMA event where he shared his views and about social media and insights about how the 18 to 24 demo views communication....
This is the "Let it go generation." A phrase coined by P&G Chairman, President, and CEO, Alan G. (A.G.) Lafley. Mike heard Lafley speak at the ANA Conference where Lafley told attendees it was important to let consumers take over the brand's message by providing social media opportunities.
Quite a different way for corporations to view marketing. For many traditional marketers, it can be a frightening approach as well. Social media changes how a brand manager develops communication strategies.
However, at the same time social media is a wake-up call for those of us who propose to "know" our customers. Do we really? Even with the thousands and thousands of dollars spent on excellent research do we really "hear" the voice of our customer?
Consumer generated media splashes cold water in our face. It forces us to pay attention to the customers we "serve." From my perspective, it reinforces that customer-focused and relationship-driven marketing are critical strategies to embrace as we quickly move into an era where the norm will be active online sharing.
Take Aways From Mike Murphy's Facebook Presentation
18- to 24-year-olds are net natural while 25+ are immigrants to social media.
Best Practices To Building Social Media Campaigns For 18 to 25 Year Olds
* Bring users in as part of the experience
* Give users a reason to share
* The brand must be a part of the experience
* Relevancy is key
* Listen without fear (I love this one!)
Benefits from Social Media Strategy
* Important feedback loop
* Endorsement of brand to friend
* Short-cut to relationships
A New Way to Measure ROI
* Extent of sharing - How many times people share within a community.
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