Has Second Life peaked? Gartner analyst Steve Prentice recently predicted a drop-off in Second Life hype, followed by a stablization and eventual trend toward sustainable growth in this burgeoning metaverse....
Meanwhile, bloggers and other social media sorts have been debating whether Second Life is so... well, 2006.
Digitas's Greg Verdino suspects that he might have contributed to some extent to the "outing" of Second Life. Today on MarketingProfs, Greg and I chat up his perspective. Greg, who this Thursday leads a virtual tour of Second Life for marketers, gives his take on the opportunities and risks of doing business there.
Read the Q&A here.
Enter your email address to continue reading
Outing Second Life
Don't worry...it's free!
Sign in with your preferred account, below.
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
ABOUT THE AUTHOR
Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.
Content Articles
You may like these other MarketingProfs articles related to Content:
- The Anatomy of a Compelling Market Story
- How to Win the Deals You Can't See—A B2B Content Strategy for the AI Era: Q&A with Ariana Keil
- Creating Content B2B Decision-Makers Believe In (And Act On): Q&A with Melanie Deziel
- What's Missing From Your B2B Content: Q&A with Belinda Weaver (Part 2)
- What's Missing From Your B2B Content: Q&A with Belinda Weaver (Part 1)
- Three Attention-Grabbing Story Structures (That Aren't the Hero's Journey)
