Has Second Life peaked? Gartner analyst Steve Prentice recently predicted a drop-off in Second Life hype, followed by a stablization and eventual trend toward sustainable growth in this burgeoning metaverse....


Meanwhile, bloggers and other social media sorts have been debating whether Second Life is so... well, 2006.
Digitas's Greg Verdino suspects that he might have contributed to some extent to the "outing" of Second Life. Today on MarketingProfs, Greg and I chat up his perspective. Greg, who this Thursday leads a virtual tour of Second Life for marketers, gives his take on the opportunities and risks of doing business there.
Read the Q&A here.

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Outing Second Life

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ABOUT THE AUTHOR

image of Ann Handley

Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.