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It's Presidents' Day, an appropriate time to provide commentary on the presidential hopefuls' interactive strategies. For the first time in history, a presidential hopeful's Web site has become the most critical communications vehicle, equivalent to what the television was for the 1952 election.

Incidentally, 2008 is the first election since 1952 that an incumbent President or Vice President is not likely to receive a party nomination.
Despite all of this excitement, I'm sorry to say that I already have election 2008 fatigue.
How is that possible, you ask?
Well, it is probably due to this thing called the Internet, keeping us up-to-date on every little movement, even though the election is still over18 months away. Not only is information flowing fast and frequently, but it appears that the electorate has rapidly accepted the Web's role in the election. Was it just a month ago that Hillary Clinton's video announcement was lauded as absolutely revolutionary? And just a few weeks since Barrack Obama's social network marked a milestone in presidential history?
The truth is that we have become quickly bored. Hillcast, BarackTV and McCainSpace are all a blur. Just last week,'s Michael Turk noted, "Is it just me or do most of the Presidential sites this year all look alike?"
Forget election 2008. I'm so over it. Now if you want to talk interactive strategy for 2012– .

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Sara Holoubek is a free agent consultant, advising growth firms and investors in the interactive technology and advertising sector. Ms. Holoubek is also the contributing editor of the DM News' SearchBuzz newsletter, and a regular author of the DM News Optimized column.

In 2008 Ms. Holoubek was elected to the Search Engine Marketing Professionals Organization (SEMPO) board of directors for a third term. During this time she also co-founded the SEMPO NY Working Group.

From 2003-2005, Ms. Holoubek served as iCrossing's Chief Strategy Officer, building the firm's New York office and repositioning the iCrossing brand as it raised an early VC round of $13 million. Prior to this experience, Ms. Holoubek held posts in client strategy with interactive agencies Organic and Blue Dingo. Her vertical expertise covers over 10 sectors and includes work with Levi Strauss & Co, Bloomingdales, LexisNexis, Texas Instruments, Colgate-Palmolive, Century 21 Real Estate, Martha Stewart Omnimedia, as well as firms within the WPP family and the Aegis Group family.

Ms. Holoubek has contributed to and/or been quoted in publications such as Adweek, DM News, Mediapost's Search Insider,, The Madison Avenue Journal, ClickZ and Internet Retailer. She also serves as a frequent guest lecturer at venues such as SMX, Search Engine Strategies, OMMA, the DMA, Harvard, NYU and Baruch College.

Ms. Holoubek also brings an international perspective to her work, having lived and worked in Latin America and Europe , and is fluent in Spanish and French and conversant in Portuguese. She holds a B.A. from the University of Iowa and an M.B.A. from HEC in France. She resides in New York City with her husband, baritone Claudio Mascarenhas.