It's Presidents' Day, an appropriate time to provide commentary on the presidential hopefuls' interactive strategies. For the first time in history, a presidential hopeful's Web site has become the most critical communications vehicle, equivalent to what the television was for the 1952 election.
Incidentally, 2008 is the first election since 1952 that an incumbent President or Vice President is not likely to receive a party nomination.
Despite all of this excitement, I'm sorry to say that I already have election 2008 fatigue.
How is that possible, you ask?
Well, it is probably due to this thing called the Internet, keeping us up-to-date on every little movement, even though the election is still over18 months away. Not only is information flowing fast and frequently, but it appears that the electorate has rapidly accepted the Web's role in the election. Was it just a month ago that Hillary Clinton's video announcement was lauded as absolutely revolutionary? And just a few weeks since Barrack Obama's social network marked a milestone in presidential history?
The truth is that we have become quickly bored. Hillcast, BarackTV and McCainSpace are all a blur. Just last week, TechPresident.com's Michael Turk noted, "Is it just me or do most of the Presidential sites this year all look alike?"
Forget election 2008. I'm so over it. Now if you want to talk interactive strategy for 2012– .
Continue reading "Election 2008 Fatigue (Yes, Already)" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- The Impact of Digital Currencies on Future Marketing Efforts: Jeremiah Owyang on Marketing Smarts [Podcast]
- A Snapshot of the Content Creator and Influencer Economy [Infographic]
- Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends
- 2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends
- Does Including Video on Site Landing Pages Boost Conversions?