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We all think that we are capable of coming up with a ground-breaking idea. We all think that we could, if given the chance, deliver a brilliant social media campaign that creates buzz, drives sales and makes our clients deliriously happy.


But do your clients bite?
Do your ideas fall on deaf ears?
This competition could be the opportunity you have been waiting for!
So, you think you can market?
The Bargain Queen is a leading fashion blog that has a unique challenge -- they have their female readership all stitched up, but how are they going to reach a MALE audience in time for Christmas?
The brief
Get men interested in buying fashion gifts for their other half this Xmas. They hate department stores. They wouldn't be caught dead in a boutique. They would rather wrestle a crocodile than accompany their lady on a shopping-trip. But somehow, they have to find her something she'll like. Something she won't sigh and send back. Something classy. Something that's good value, but isn't cheap. Something, in short, that will guarantee some peace and goodwill to all on Christmas morn.
You have a low budget. Around $500.
But you have access to some top notch design and technical resources on The Bargain Queen team to compensate. They can handle online/technical deployment of your astonishing viral marvel, and they can design any necessary creative dinkuses you may require.
All you need to add is "the spark" that will bring the campaign to life!
Who is the judge?
This is where it gets interesting. Not only do you have to come up with a knockout idea, your ideas will publicly go head-to-head with the best in the business. We will randomly draw your name from a hat and allow the marketing community to VOTE for their favourites.
This will happen across a number of times in round-robin style. Only the entry with the most votes will pass through to the next round. We will continue until there are only TWO entries left. And then final voting will commence!
What's in it for you?
First up, this is the chance to showcase your style. With some of the best marketing minds looking on, it is a great chance to demonstrate your worth. You will also get a bucketload of profile and buzz from the blogosphere.
Finally, since The Bargain Queen is a site that's going places, you get the very bankable cred of being able to say "I knew her before she was famous -- in fact, I made her famous"!
And, just 'cos it's Christmas, the winner is up for a funky new iPod Touch.
So, what do you do next?
Check out thebargainqueen.com to get the look and feel of the site. That should tell you everything you need to know about who we're trying to reach and what we have to offer them. Sketch out your idea in no more than the equivalent of one page. Remember this is a competition, so your entry will be up for public consumption.
Submit your ideas and your questions here -- just no later than October 31, 2007!
Voting starts November 1!

Continue reading "So, You Think You Can Market?" ... Read the full article

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ABOUT THE AUTHOR

Gavin in VP & Principal Analyst with Constellation Research Group. He possesses extensive international experience in driving measurable outcomes via digital customer experience platforms, digital strategy and executing innovative content driven campaigns. With a background in enterprise technology innovation, digital strategy and customer engagement, Gavin connects the dots between disruptive technologies, enterprise governance and business leaders.

Most recently, Gavin led the customer experience, communication and social media programs for SAP's Premier Customer Network. And over the last 15 years, he has been at the forefront of innovative digital strategies for some of the world's leading companies - from IBM to Fujitsu - and on the agency side, leading the global digital strategy for McDonald's.