There's been lots of great buzz about the MarketingProfs B2B Driving Sales forum. Matt Grant, Greg Verdino, Jayne Karolow, Amanda Gravel, Kirk Petersen, Lewis Green, and Robert Lesser shared the love on their own blogs.


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The pretty girl at the dance last week seemed to be social media: During a number of sessions, marketers were looking for information about social media tools, how to get started, and how marketers might use them. As Christopher Penn wrote on his blog, " Social media is sexy. Social media is the hot new thing."
(BTW, Christopher Penn was the hot new thing for me last week. He pinch-hit for speaker Karen Breen Vogel (who was delayed in Chicago), and subsequently hit it clear out of the park....)
But here's the thing: Chris says, "Social media comes LAST, gang." What comes first is great content, a friendly user interface, and search engine optimization.
Those "are the basics you MUST have in place prior to diving into social media, or else you'll be wasting time, energy, and the limited slice of attention your audience is giving you - and they won't give you again," he says.
Great perspective from Chris. You can read the whole post here.