Twing.com, a property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match their particular interest–however obscure that particular interest may be. The site encourages users to get in on the conversation by enabling them to find communities relevant to their interests.
While blogs and social media have become increasingly common - discussions occurring on message boards and within forums aren't usually surfaced by traditional search engines. This kind of web content is multiplying rapidly and you are going to need something dedicated to getting to the content underneath.
So I interviewed Scott Germaise the director of product management for Twing to find out how we should be using this great new tool for your reputation monitoring efforts.
Link to Original Audio Source
Signup for this Podcast Series
About Scott
Scott is currently the Director of Product Management at Twing.com, a vertical search engine for searching and discovering communities. I've been in the online biz since the early days at Prodigy, was a co-founder and VP, Information Architecture at About.com, worked for or on other community sites such as ClubMom.com.
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Content Articles
You may like these other MarketingProfs articles related to Content:
- Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Content | Marketing Smarts Live Show
- Three Qualities of Exceptional B2B Thought Leadership Content
- 17 Must-Have Elements of Your B2B Content Brief
- Content With Purpose: How to Elevate Your Brand
- B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops
- The Do's and Don'ts of Generative AI for Small Businesses [Infographic]