Contributed by Drew McLellan

  • What We Can Learn from Watching 'Undercover Boss'

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    The show "Undercover Boss" explores what a CEO can learn from working side by side with his employees in the ...

  • Is This the Year Your Business Gets Smaller?

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    MrketingProfs blogger Drew McLellan reminds marketers why bigger isn't always better when it comes to business.

  • Is Empire Avenue evil?

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    MarketingProfs blogger Drew McLellan discusses the debate about Empire Avenue's value and how it can be used by brands and ...

  • How Not to Rewrite Your Tagline

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    MarketingProfs blogger Drew McLellan discusses the National Pork Board's shift from an iconic tagline like The Other White Meat to ...

  • How to Handle a Negative Comment on Your Blog

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    MarketingProfs blogger Drew McLellan shares how he handled the rants of an angry person reacting to being mentioned negatively in ...

  • Marketing Starts At Home

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  • What Flag Are You Waving?

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  • Dance with the One Who Brought You

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    I know it's not sexy. We're not tossing web 2.0 phrases around or sharing some hot, new creative aimed at ...

  • How Long Will It Take?

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    Here's one of my worries as we continue to trudge through the murky waters of the recession. Business owners have ...

  • Hey Blogger, Are You Ready for the Lawsuit?

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    When a journalist takes on a company, brand, individual or other entity -- they are protected by the big media ...

  • Evernote Is Now Public

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    I've been an beta tester for the couple months or so and I have to say -- love it! I ...

  • Are We Wearing Out Our Words?

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    I've thought of myself as a writer since I was a little kid. I can get absolutely enthralled with how ...

  • Is Your Mission Empowering or Synergistic?

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  • Why Do We Keep Giving Away the Milk?

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    I was at lunch with a peer and friend the other day, telling her a story about how a mutual ...

  • Here Comes the Fruitcake!

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    Tis the season. (Be it Christmas, Hanukkah, or Kwanzaa. Or any combination thereof!) The gifts have started to Popcorn tins, ...

  • Can We Outgrow Marketing?

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    I recently received an e-mail from one of my Marketing readers. I think the honest fear he expressed is one ...

  • Something Must Have Gone Terribly Wrong

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    Here's how it plays out in many companies, state agencies and other entities today. The would-be client sends out a ...

  • Do Companies Look in the Mirror Too Much?

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  • Are We Taking Personal Branding a Little Too Far?

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    Talk about a 180-degree shift. A month ago, I wrote about a company that was bypassing their and instead, holding ...

  • A Logo in a Logo = the New Logo?

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    Your client is a large retailer, Cooper's Pharmacopia. Among their customer group, they are very well known and established. They ...

  • Should Average Joe Name Your Product?

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    The Super Bowl seemed like the national debut of the notion that agencies don't have all the smarts and you ...

  • Blog Collaboration Gives College Grads a Gift

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    As spring rolled around, I started getting bombarded by resumes as college seniors figured out that pretty soon they'd need ...

  • Second Opinions: Take Two Aspirin and Call Me in the Morning

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    I have never once had a client come to me and say, "My doctor thinks I sprained my ankle, what ...