Contributed by Drew McLellan
- 3 Steps to Help Move Your DEI Goals Forward
As important as it is to create a diverse and welcoming workplace, getting there isn't always easy. If you're feeling ...
- What We Can Learn from Watching 'Undercover Boss'
The show "Undercover Boss" explores what a CEO can learn from working side by side with his employees in the ...
- Is This the Year Your Business Gets Smaller?
MrketingProfs blogger Drew McLellan reminds marketers why bigger isn't always better when it comes to business.
- Is Empire Avenue evil?
MarketingProfs blogger Drew McLellan discusses the debate about Empire Avenue's value and how it can be used by brands and ...
- How Not to Rewrite Your Tagline
MarketingProfs blogger Drew McLellan discusses the National Pork Board's shift from an iconic tagline like The Other White Meat to ...
- How to Handle a Negative Comment on Your Blog
MarketingProfs blogger Drew McLellan shares how he handled the rants of an angry person reacting to being mentioned negatively in ...
- Marketing Starts At Home
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- What Flag Are You Waving?
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- Dance with the One Who Brought You
I know it's not sexy. We're not tossing web 2.0 phrases around or sharing some hot, new creative aimed at ...
- How Long Will It Take?
Here's one of my worries as we continue to trudge through the murky waters of the recession. Business owners have ...
- Hey Blogger, Are You Ready for the Lawsuit?
When a journalist takes on a company, brand, individual or other entity -- they are protected by the big media ...
- Evernote Is Now Public
I've been an beta tester for the couple months or so and I have to say -- love it! I ...
- Are We Wearing Out Our Words?
I've thought of myself as a writer since I was a little kid. I can get absolutely enthralled with how ...
- Is Your Mission Empowering or Synergistic?
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- Why Do We Keep Giving Away the Milk?
I was at lunch with a peer and friend the other day, telling her a story about how a mutual ...
- Here Comes the Fruitcake!
Tis the season. (Be it Christmas, Hanukkah, or Kwanzaa. Or any combination thereof!) The gifts have started to Popcorn tins, ...
- Can We Outgrow Marketing?
I recently received an e-mail from one of my Marketing readers. I think the honest fear he expressed is one ...
- Something Must Have Gone Terribly Wrong
Here's how it plays out in many companies, state agencies and other entities today. The would-be client sends out a ...
- Do Companies Look in the Mirror Too Much?
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- Are We Taking Personal Branding a Little Too Far?
Talk about a 180-degree shift. A month ago, I wrote about a company that was bypassing their and instead, holding ...
- A Logo in a Logo = the New Logo?
Your client is a large retailer, Cooper's Pharmacopia. Among their customer group, they are very well known and established. They ...
- Should Average Joe Name Your Product?
The Super Bowl seemed like the national debut of the notion that agencies don't have all the smarts and you ...
- Blog Collaboration Gives College Grads a Gift
As spring rolled around, I started getting bombarded by resumes as college seniors figured out that pretty soon they'd need ...
- Second Opinions: Take Two Aspirin and Call Me in the Morning
I have never once had a client come to me and say, "My doctor thinks I sprained my ankle, what ...