Contributed by Christian Gulliksen
- Back to the Blogging Basics [Slide Show]
Here's timely refresher in the ABCs of developing and keeping a loyal blog readership—some seemingly obvious, but all-too-often ignored, best-practices.
- How Much Do You Know About LinkedIn? [Slide Show]
LinkedIn, like any other social site, has its proponents and detractors. Before taking sides, though, consider this helpful data about ...
- Optimize Email for Abandoned Carts [Slide Show]
Your customer came thisclose to making an online purchase, but—for some reason—abandoned her cart before finalizing the sale. How should ...
- The Android Ascendancy [Slide Show]
You can't ignore Android's astonishing gains in the mobile market, even if your customers are still using iPhones and iPads ...
- How Much Will Your Online Customers Spend This Holiday Season? [Slide Show]
As Hanukkah draws to a close and Christmas approaches, online retailers naturally wonder how the happy—and profitable—holiday season might add ...
- Social vs. Search: Which Is the Winner? [Slide Show]
The differences between search and social media marketing are many, but both are essential in today's marketing. The trick is ...
- The B2B Lead Generation Manifesto [Slide Show]
Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a ...
- Use Your Last Event as a Launching Pad for Your Next Event [Slide Show]
After months of hard work, your event was a smashing success. But you've got only two weeks or so after ...
- How to Amp Up Customer Engagement and Revenue With Online Merchandising [Slide Show]
Does your website make it easy for customers to find and purchase the products they want? Here's a 10-point outline ...
- Have Your Headline Cake and Eat It, Too: Headlines for People and for SEO [Slide Show]
Print journalism has a proud tradition of clever headlines—puns and other devices that grab a reader's attention. But the harsh ...
- The Incredible Shrinking Organic SERP [Slide Show]
Recently, search marketers noticed something different at Google (shocking, right?). Instead of showing 10 organic results in a search engine ...
- Email Marketing + Social Media: 1 + 1 > 2 [Slide Show]
Do you include social sharing buttons in email campaigns? If not, you're missing out on the exponential reach of your ...
- Six Trends That Are Transforming Retail [Slide Show]
In a keynote presentation for the Shop.org Merchandising Summit, Rohit Bhargava presented 12 major trends that are set to transform ...
- The Battle of the Smartphones: Android vs. iPhone [Slide Show]
Smartphone usage is up, up, up. In a global marketplace dominated by Android, traffic to websites has more than doubled ...
- Five Ways to Engage Twitter Followers: Lessons From Virgin, VW, and More [Slide Show]
Take a look at your Twitter profile. Do you see unimaginative variations on the same basic tweet? Have you noticed ...
- How B2Bs Can Create a Thriving Facebook Community [Slide Show]
B2C brands have Facebook figured out. But B2B brands? Not so much. Yet, it doesn't have to be that way.
- Five Principles for Multiscreen Storytelling [Slide Show]
Customers learn about brands through an array of devices and media—often simultaneously.That's why your brand needs a strong multiscreen storytelling ...
- Are You Ready for the Brave New World of Converged Media? [Slide Show]
We marketers often place media in three categories: paid, owned, and earned. But customers tend to ignore such distinctions. They're ...
- Four Ways to Deliver Great PR [Slide Show]
Too many PR practitioners choose to ignore editorial etiquette, some going as far as demanding to see an article before ...
- Five Signs You're a Social Media Addict [Slide Show]
We love the virtues of Facebook, Twitter, and Instagram—but they're sometimes too much of a good thing. Do you have ...
- How to Surf SEO's Ever-Changing Wave With Your Content [Slide Show]
If SEO had one rule, it would be that the rules can change at any moment. And Google's newest algorithm ...
- Four Simple Ways to Lose Customers [Slide Show]
I'm not a difficult customer. But I'm unforgiving when customer service fails to meet basic levels of common courtesy. So, ...
- Four Ways to Get Too Much Word-of-Mouth [Slide Show]
Does your business suffer from too much positive word-of-mouth? Seems like a nice problem to have. If you want your ...
- Four Tips for Writing an Effective Bio [Slide Show]
Let's face it, most executive bios are deathly boring—a list of career highlights delivered in the driest corporate-speak imaginable. If ...
- Four Conventional Website Lessons From an Unconventional Brand [Slide Show]
Recently, on a friend's suggestion, I visited a website that kept me smiling as I clicked from one page to ...
- Four Innovation-Killing Archetypes [Slide Show]
Why do so few companies innovate? The problem is that we often labor under enthusiastic but misguided leadership that stifles ...
- Four Keys to Blogging Like an Olympian [Slide Show]
Blogging sounds easy. But creating content that draws readers back—day after day, week after week—requires the disciplined focus of an ...
- Four Mistakes That Could Damage Your Online Reputation [Slide Show]
To attract customers, you spend hours creating content, blogging, tweeting, and replying to comments. But a few unprofessional missteps could ...
- Four Typical Weaknesses of Case Studies [Slide Show]
Case studies are meant to satisfy every professional's voyeuristic impulse—each an inspirational opportunity to observe the secret process that took ...
- Six Ways to Chop That Tweet Down to Size [Slide Show]
Brevity is the soul of wit, but it's also the soul of a well-crafted tweet. Learn effective tips for communicating ...
- Three Tips for Keeping Customers Happy With Stellar Service [Slide Show]
Happy customers are your best customers. They spread the word about you, and give you repeat business. Learn the key ...
- Four Ways to Keep Your Marketing Team Happy and Productive [Slide Show]
When you're trying to do more with a smaller budget, the quality of your marketing team becomes even more critical. ...
- Four Tips for a Successful Call to Action [Slide Show]
Whether a monthly newsletter, a special offer, or an event invitation, each of your email messages has one clear goal: ...
- Four Rules for Creating Insightful Personas [Slide Show]
Though buyer personas loaded with biographical details might help salespeople manage relationships, they don't really help marketers segment and target ...
- Four Good Reasons to Attend an In-Person Event [Slide Show]
When you hear about an out-of-town conference you'd like to attend, the cost-benefit analysis can be intense. Is attending an ...
- Four Things Your Blog Must Do [Slide Show]
As a writer for MarketingProfs since 2007, I've spent years researching hundreds of blogs on a weekly basis. Some I ...
- Are You Ready for 2015? Four Marketing Trends You Must Acknowledge [Slide Show]
The digital revolution transformed how marketers interact with customers. But the transformation isn't over yet—and you've got to be ready ...
- Four Lessons From the Co-Founder of OfficeMax [Slide Show]
As co-founder of OfficeMax, Michael Feuer learned a thing or two about launching and running a successful company. Here are ...
- How to Influence the Influencers [Slide Show]
Getting influencers on your side is a major feat that can help exponentially amplify your message. But how can you ...
- Will Your Message Be Understood? Only If You 'Speak Human'! [Slide Show]
In their book Content Rules, Ann Handley and C.C. Chapman urge us to "speak human" when creating content. Learn how ...
- What Guy Kawasaki Learned From Steve Jobs [Slide Show]
When Apple mastermind Steve Jobs died in October, tributes praising his genius flowed forth. As Apple's chief evangelist for years, ...
- A Cautionary Tale: Four Pitching No-Nos [Slide Show]
If you regularly pitch story ideas to influential bloggers, you know there's a right way to do it—and a very ...
- Four Ways to Treat Your B2B Audience Like Real People [Slide Show]
The term "business to business" (B2B) might inherently obscure an important aspect of marketing to that category. Behind the "B" ...
- What Nordstrom Can Teach You About Crisis Management [Slide Show]
What can be better than exceptional customer service? A recent experience with upscale retailer Nordstrom serves as a prime example ...
- Tripped Up by a Typo: Five Real-Life Examples [Slide Show]
It's bad enough when you notice a typo in a tweet. But what if a sloppy error ends up on ...
- How to Reach Your Baby Boomer Audience [Slide Show]
If you're in business, you almost certainly sell a product or service to Baby Boomers. And they're aging. They might ...
- Grinder, Minder, Binder, Finder: Four Roles a Successful Employee Should Fill [Slide Show]
Getting your employees to produce exceptional work requires your telling them concretely what you expect from them. Here's how one ...
- Six Deadly Sins of Social Media Measurement [Slide Show]
Are you a social media measurement sinner? If any of the routinely committed sins in this slideshow sound familiar to ...
- 5 Must-Read Marketing Blogs (Besides the Daily Fix)
MarketingProfs blogger Christian Gulliksen names a few of his favorite marketing blogs (besides the Daily Fix). What are yours?
- Keywords, Keywords, Keywords
Here are some key takeaways from a session on keyword research at the MarketingProfs Digital Marketing Don't assume you know ...
- But That Wasn't Spam!
Our session on what customers think about your email campaigns began with an interesting graph noting that 21 percent of ...
- Welcome to the Digital Marketing Mixer
Rohit –one of my favorite bloggers–kicked off our Digital Marketing Mixer with his advice for getting the most ROI out ...
- MarketingProfs Conference Coverage: Kronos Branding and the Bottom Line
When Stuart Itkin became the CMO of Kronos, the company had an identity problem. "People in the market knew the ...
- MarketingProfs Conference Coverage: Will What Works For Siemens Work For You?
In a late-morning session on direct marketing, Inga Broerman–the senior manager of interactive marketing for Siemens–explained the unique challenges facing ...
- MarketingProfs Conference Coverage: First Things First
This morning kicked off with Mac McIntosh's session on how to drive more leads and sales with marketing events. He's ...
- MarketingProfs Conference Coverage: It's All About Me
Following a dinner best described as highbrow surf-and-turf, William closed out the first day of our conference with a pitch ...
- MarketingProfs Conference Coverage: Coming In for a Landing
It's late in the afternoon on Day One, but energy levels in the Grand Ballroom haven't flagged. I just dropped ...
- MarketingProfs Conference Coverage: Like the Beat, Beat, Beat of the Tom Tom
Here's an experiment you can try at Choose a pop song–any pop song at all–and use your index finger to ...
- MarketingProfs Conference Coverage: Give Your Customer a Face. Literally.
It's the first session of the morning and we're learning all about Antonio Perez, a 38-year-old former teacher responsible for ...
