Frankly, I'm overwhelmed by all the options available for Internet/interactive/electronic/social media marketing. That's why it's refreshing to see something simple that works.

About a week ago I got an email from my favorite record store. Inside, there was just four lines of text. No images. No flash. No links. No HTML wizardry. No articles on topics of interest.
But those four brief lines of copy spoke to the mutant inside of me. And drove me (and other mutants) to the store.
See how and why this worked:

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Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran now in his 21st year of independent practice. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions to help organizations create more content, more effectively.

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Twitter: @jonkranz