Please accept all cookies to ensure proper website functionality. Set my cookie preferences

In an increasingly complex world, it’s hard to be simple. Yet, most of us are hungering for simplicity in our hectic lives.

New York City start-up company Help Remedies recently entered the marketplace with six over-the-counter (OTC) products and a decidedly unconventional approach to health care packaging. Judging from their clean minimalism, it seems Help Remedies aims to revolutionize OTC packaging, and I think they’re onto something here.

If there’s one lesson to be gleaned from their approach, it’s this: Any commodity product can be packaged to look like anything but. Logging on to the company’s website, the first thing we see is: “Help: I want to help someone.”
Immediately, there’s empathy and outreach couched in simple messaging.

Take a look at the products and product packaging. Packaging is entirely compostable, made of molded paper pulp and a bio plastic primarily made of corn. Cool or what? The word “help™” appears in the upper left-hand corner on soft white pillow-like packaging. This is followed by one simple ailment presented in the first person.



  • “help™ ... I have a headache.”


  • “help™ ... I can’t sleep.”


  • “help™... I have allergies.”


You get the idea. After the listed ailment, there’s information about the contents in a few short words.

Each white package is outlined by color and the word “help™” appears in that same color. Remedies are line-priced at $4 each. This is simple, effective segmentation. These products present simple solutions for common health issues.

The company statement on its web site is: “We think a little help, honesty and kindness go a long way.” The subliminal message is: “We’re all in this together.”

These are commodity OTC products, but clever marketing and unusual packaging have elevated them to become one-of-a-kind, unique solutions.

Take a look at consumer products in a specific category you’re interested in.


  • What can be done to make them more appealing and stand out from the crowd of products on the shelf?


  • What would you like to see done with the packaging for a new entry of commonplace products in the marketplace?


I’d love to hear from you: designers, marketers and avid consumers all.

Continue reading "Helping Make Medicine Friendlier" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

Ted Mininni is president of Design Force, Inc. (www.designforceinc.com), a leading brand-design consultancy to consumer product companies (phone: 856-810-2277). Ted is also a regular contributor to the MarketingProfs blog, the Daily Fix.

MarketingProfs Partner