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Out of 50 industry categories, advertising and marketing rank No. 2 in NetProspex's Social Industry Analysis. Search engines and online portals ranked  No. 1. When it comes to which jobs are most social, CMOs and other marketing professionals earned the top spot on the social ladder.

It turns out that West Coast cities are far ahead of east coast when it comes to social media usage among businesspeople. San Jose, San Francisco, Los Angeles, Denver and Seattle all cracked the Top 10 list, while New York City and Boston were the only two East Coast cities that made the Top 10 list. My town (Phoenix) ranked No. 28.  Phoenix comes in at No. 5 nationwide for the top Twitter cities, New York is No. 1.

Interesting tidbits:

  • The tobacco industry has the  lowest numbers of Twitter users.

  • Funeral homes don’t tweet.

  • Industries related to medical care did not make the Top 50 list at all.

  • Ranking among the least social media savvy on the list were employees in finance positions.

  • While communications/PR employees finished third overall on the list, they ranked No. 1 in the Twitter category, outpacing CMOs/advertising directors.

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image of Elaine Fogel

Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, and a marketing and branding thought leader, speaker, writer, and MarketingProfs contributor. She is the author of the Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success.

LinkedIn: Elaine Fogel

Twitter: @Elaine_Fogel