Please accept all cookies to ensure proper website functionality. Set my cookie preferences

What's with people who believe posting quotes on their social media pages will build their brands or help them gain followers? Come on, let's get real! These quoters are either lazy, can't write, or thinkĀ  frequency is key to their marketing. Surprise ... They're not!

Here are a few recent examples:

  • "Let us be grateful to people who make us happy; they are the charming gardeners who make our souls blossom." (Marcel Proust)

  • "There's only two types of people, those who lift up and those who pull down. The difference is how you think about yourself." (Lou Holtz)

  • "If you always do what you've always done; you'll always get what you've always gotten." (Goethe)

  • "Promise to be just as enthusiastic about the success of others as you are about your own." (John Wooden)

  • "That's the secret to life ... Replace one worry with another." (Charles M. Schulz)

  • "He who chooses the beginning of a road also chooses the place it leads to." (Harry Emerson Fosdick)

Get the picture? If I had wanted to read inspiring words, I'd have bought a motivational book or sought out a therapist. All I want to do is unfollow these quoters who have nothing original to say or anything of interest to share. Booooring.

What do you think of the quoters among us? Do you read these posts? Do you unfollow them? Or do you enjoy these inspiring words? Do these quoters encourage you to engage or do business with them?

Got any interesting/funny/stupid social media quotes to share?

Continue reading "Posting Quotes is NOT Marketing" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Elaine Fogel

Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, and a marketing and branding thought leader, speaker, writer, and MarketingProfs contributor. She is the author of the Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success.

LinkedIn: Elaine Fogel

Twitter: @Elaine_Fogel

Content Resources

You may like these other MarketingProfs resources related to Content.

Convert Prospects With the Power of Case Studies

A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.

How to Add Audio Content to Your Marketing Strategy

Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.

Five Ways to Improve Content Quality Signals on Landing Pages

Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.

Eight Lessons Learned From Giving 100+ Webinars

Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

The World Is Looking for Thought Leaders. Could You Be One of Them?

Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.

Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer

We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.