2020 has been a challenging year for everyone, marketers included. But there are bright spots, such as the new acceptance of work-from-home policies (even with disruptions caused by kids, pets, yard work, and noisy neighbors).
We've also had new opportunities to be a bit more daring with our marketing, to try some experimental approaches, focus more on local marketing, or venture out onto platforms that we hadn't tried back in "precedented times."
New York Times best-selling author Chris Brogan joins me and MarketingProfs' own Matt Snodgrass in the MarketingProfs PRO Facebook group to talk with our PRO members about how their businesses have changed things up to stay afloat during the pandemic.
In this episode, we talk with MarketingProfs PRO members M. Valentina Escobar-Gonzalez of Beyond Engagement Social Media Solutions, Fred Faulker IV of ICF Next, and Robert Collins, a senior communications executive working with Alyce, about how they've come back stronger after the pandemic chilled the economy back in March, the experiments they've tried that turned things around, and lessons they've learned about reclaiming success from disruption.
We recorded this show live in our MarketingProfs PRO Facebook group. If you're a PRO member, join us there for livestream videos and other exclusive content!
Listen to the entire show now from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.
This episode brought to you by Validity:
For over 20 years, tens of thousands of organizations have relied on Validity solutions to target, contact, engage, and keep customers—using trustworthy data as a key advantage. Validity's solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com
"Marketing Smarts" theme music composed by Juanito Pascual of Signature Tones.
New York Times bestselling author, speaker, and host of The Backpack Show Chris Brogan, MarketingProfs Director of Community Engagement Matt Snodgrass, and MarketingProfs PRO members M. Valentina Escobar-Gonzalez, Fred Faulkner IV, and Robert Collins.