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  • The Insider's Guide to Experiential Marketing

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Event Marketing

    Want to make a lasting impact? Give attendees an experience they’ll never forget. Discover how to blend business goals with memorable moments, stretch any budget, and drive higher event ROI. Download this free guide for ideas you can steal for your next event. Sponsored by Cvent.

  • Customer Experience Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Customer Experience

    Customers are the cornerstone of every business. So, to be successful, your CX needs to be top-notch. Join us for three expert-led sessions that will help you optimize your customer journey and effectively capture your customer's voice—all in the AI era. Sponsored by SurveyMonkey.

  • AI Update, April 17, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, April 10. Stay in the know.

  • Your Top Event Trends for 2026

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    A great event is the marketing experience your attendees remember long after the lights go out. Discover the hottest event trends of 2026 backed by Cvent's most recent data. Sponsored by Cvent.

  • The New Rules of Brand Loyalty: From Virality to Value

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today’s evolving marketing landscape. Read more.

  • Are College Students Ready for AI-Driven Workplaces? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at how college students are being taught AI skills and employers' expectations of college graduates' AI skills.

  • How Americans Consume Audio in 2026: Platform and Podcast Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What are the most popular online audio platforms with Americans? Which audio sources do they listen to in their cars? How are they consuming podcasts? To find out, researchers surveyed 2,050 people aged 12 and older in the United States.

  • Turn Customers Into Recruiters: How Referral Incentives Can Go Beyond Hiring

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more.

  • Microsoft Copilot AI With Pam Didner

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Stuck using Microsoft Copilot while all the AI talk and tutorials are seemingly focused on those other tools? Don't think of it as a limitation—think of it as an opportunity! Join Pam Didner for this Ask an Expert: Group Edition to ask all your burning questions about how to navigate and make the most of this enterprise go-to AI tool.

  • The Future Funnel: Why Advocacy Is the Engine of B2B Growth

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more.

  • Where B2B Buyers Begin When Researching Software

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research.

  • Is Your Martech Stack Healthy? A Checklist for SaaS Firms [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This checklist helps you determine if your martech stack is streamlined, integrated, and set up to support scaling your SaaS company

  • AI Update, April 10, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, April 3. Stay in the know.

  • Is Your Customer 360 Actually AI-Ready?

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Is your Customer 360 unable to keep up with AI? Discover what leading businesses are doing to modernize their Customer 360 programs to take advantage of AI's personalization, efficiencies, and automation. Sponsored by Snowflake.

  • The Content Qualities Correlated With AI Citations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations.

  • Building a Brand That Lasts: Why Trademarking Is an Entrepreneur's Secret Edge

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early. Read more.

  • Scaling Insights: Turning Your Team Into AI-Empowered Data Analysts

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Getting the most out of your marketing data means using it regularly to gain meaningful insights. Join Zontee Hou to learn strategies to help your marketing team collaborate with AI tools to make insight-led decisions part of their everyday process without becoming data scientists.

  • How To Win Over Your CFO: A Practical Guide to Justify Marketing Investment

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn how to align marketing with CFO expectations using clear metrics, measurable outcomes, and structured proposals that reduce risk and improve budget approval success. Read more.

  • The Role of Storytellers at SMBs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 29% of SMB leaders say they created a storytelling-focused job posting in the past 12 months, according to recent research.

  • How AI Is Helping Enterprise Global Content Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research.