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  • Empowering Sales Success: The Role of Marketing in Sales Enablement | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    Sales and marketing agency founder Owen Richards shares his unconventional views on sales enablement and the crucial role of Marketing in it, along with a fresh perspective on the interplay between Sales and Marketing.

  • Four B2B Content Types and When to Use Them in the Buyer's Journey

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Helping potential buyers through their buying journey is a multipronged effort involving a blend of tactics and the right content for each step. This article explores four content types and their impact during that journey.

  • Do Marketers Tell Stakeholders When They Use AI to Create Content?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content?

  • Evergreen Content: What Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes it so powerful? And how can you create it? This infographic covers what marketers need to know.

  • Is AI More Creative Than Marketers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content?

  • 100 Persona Characters Marketers Can Use to Define Brand Voice [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Connecting your brand voice to a specific person, or type of person, can help creative teams better understand what type of voice you're aiming for. So, whom should you use as your inspiration? Here are 100 examples—from Sponge Bob to Nelson Mandela.

  • Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...

  • Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.

  • Four Tips to Help You Find Your Optimum Content-Marketing Mix

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Doing a little bit of every kind of marketing content means you do none really well. But with a consistent investment in fewer content types that are relevant to your audience, you can build an effective content-marketing mix strategy.

  • Content Syndication + ABM Advertising: Better Together

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Content syndication and account-based marketing display/paid advertising are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. Sponsored by DemandScience.

  • Seven Major Design Trends for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed industry experts, and looked at fresh approaches being taken by brands.

  • Unleashing the Power of Pillar-Based Marketing | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to effectively implement it.

  • A 24-Point Content Marketing Checklist for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your firm's unique value proposition, and ensuring content accessibility.

  • Understanding Your B2B Digital Doppelgänger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.

  • The Top Content Challenges of Businesses: Volume and Budget

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Content professionals at businesses say the biggest challenges they face are keeping up with the demand for content and allocating enough budget for content, according to recent research.

  • How to Recruit Top-Notch Tech Pros for Qualitative Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Recruiting professionals for qualitative research can be challenging, particularly if your candidates are in the ever-changing tech industry. Try these tactics.

  • A Messaging Framework That Resonates

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Consistent messaging helps your buyers understand your offer and also benefits your marketing and sales teams. Discover a simple process to streamline your product or service messaging to communicate your value prop clearly.

  • Four Steps to Get Your Team Writing in Your Brand's Voice

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing.

  • How Color and Lighting in Images Affect Brand Perception [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic looks at what common palette, filter, and lighting choices tend to convey in marketing photography.

  • What Makes Vendor Content 'High Value' for B2B Buyers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed 824 people who have participated in a B2B buying process in the past year.