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Welcome to our resources page on Marketing Management - the fine art of leveraging marketing techniques to drive organizational success. Here you can discover valuable insights on trends, best practices, and strategies to develop and maximize the value of your marketing. Develop the tools and techniques to drive your business forward today with our expert resources.
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CONTENT TYPE: Article | TOPIC: Marketing Strategy
Digital transformation doesn't have to turn your sales reps into disembodied Internet heads. B2B buyers have become more self-serve, yes; but it's still advantageous for them to work with seller expertise, even post-pandemic.
CONTENT TYPE: Chart | TOPIC: Career Development
The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to recent research from Spencer Stuart.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management
In this profession, it can feel like you're running yourself ragged and spinning your wheels while crossing your fingers that your current or next campaign will yield desired results. So, how are marketers working smarter, conserving their resources, and achieving better results? Find out in this webinar. Sponsored by Adobe.
CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics
Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer.
CONTENT TYPE: Article | TOPIC: Marketing Management
We've all overestimated our ability to get a project done in time and missed a deadline. But when the project is a B2B marketing video, the company can suffer the consequences. Here are four tips to ensure that doesn't happen.
CONTENT TYPE: Infographic | TOPIC: Martech
This infographic recommends tools for a wide range of different tasks, including managing discussion threads, parsing comments, and automating workflows.
CONTENT TYPE: Chart | TOPIC: Marketing Management
The ability to work remotely is linked to an increase in employee happiness of up to 20%, according to recent research from Tracking Happiness.
CONTENT TYPE: Chart | TOPIC: Customer Experience
B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent research from The Pedowitz Group and Ascend2.
CONTENT TYPE: Chart | TOPIC: Martech
Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean Data, Sales Hacker, Heinz Marketing, and Outreach.
Real-world AI looks very different from sci-fi TV's beeping robots most of us watched while growing up. Today's AI cannot fulfill its potential if it's relegated to its usual incarnation—expensive prototypes or initiatives. AI in the enterprise functions best as an integral part of a product management system.
CONTENT TYPE: Article | TOPIC: Demand Generation
The best way to establish a lead-scoring system is to follow what makes marketing so effective: knowing your core audience and setting goals. Check out this article for more on lead-scoring.
Many marketers get to the point where they want to venture out on their own, but starting a new agency can be confusing and complicated. Here are four benchmarks to count on, and what you should measure when you get there.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. Explore 15 common data mistakes that should be avoided.
So you've got your sales and marketing departments on the same page... mostly. But where does IT fit in? Can you put everyone in the same room without all hell breaking loose? To achieve interdepartmental harmony, follow these steps.
CONTENT TYPE: Article | TOPIC: Branding
"Positions, everyone!" You know where your company started at the beginning of the show. But where is it by intermission? If you don't know, it may be time to reposition.
CONTENT TYPE: Infographic | TOPIC: Branding
This infographic explores how businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of their overarching brand.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute it most often to prospects and customers, according to recent research.
CONTENT TYPE: Article | TOPIC: Martech
What can B2B marketers learn from a retail brand? A lot more than just B2C tactics, if the brand sets up its own data solution. And that's happening more and more.
CONTENT TYPE: Article | TOPIC: Public Relations
You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage.
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue.
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