Introduction to Marketing Management

CONTENT TYPE: Chart | TOPIC: Marketing Management

Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office.

CONTENT TYPE: Infographic | TOPIC: Career Development

Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders?

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being used for HR?

CONTENT TYPE: Chart | TOPIC: Marketing Management

Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

Many employees in the United States feel uncertain about the economy and are not confident in the short-term business outlook of their employer, according to an analysis conducted by researchers at Glassdoor.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.