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  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Time flies when you're having fun! And as we approach the start of Q4, it's time to start thinking about planning for next year. Join us at the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026. Sponsored by Cvent.

  • AI Update, September 12, 2025: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past week or so. Stay in the know.

  • 7 Categories for AI Use Cases

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    You're already using AI to generate and repurpose content. But are you using it to find and target ICPs, gather prospect data from LinkedIn, or build a marketing plan? In this session, Christopher S. Penn reveals seven B2B use cases made possible with beyond-the-basics AI techniques.

  • Is AI Hurting Early-Career Employment in the US?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Has the rise of AI tools coincided with changes in employment levels in the United States? Specifically, have the employment levels of younger workers in AI-exposed fields been affected?

  • How Marketers Can Avoid AI-Powered Communication Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    B2B marketers are adopting AI at record speed, but success requires human oversight, brand alignment, and clear strategy. Learn how to balance efficiency with authenticity. Read more.

  • AI Update, September 5, 2025: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past week or so. Stay in the know.

  • AI 101: Marketing AI Prompting Basics

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Effective AI prompting is an in-demand skill in B2B marketing—and it's a skill you can develop. In this session, Andy Crestodina looks at the progression of AI skills and shows you a classic framework you can use to create powerful, reusable prompts that yield superior results.

  • AI Prompting and Automation | How-To Series

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Improve your AI prompting and automation building, today's most in-demand B2B marketing skills, with this all-new, 4-part how-to series. Hosted by PRO-favorite marketing experts Andy Crestodina and Christopher S. Penn.

  • Content Marketers and AI: Efficiency, Speed, Usage, Concerns

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Content marketers who use AI report that it takes them 10% less time, on average, to write an article compared with respondents who do not use AI.

  • AI Update, August 29, 2025: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past week or so. Stay in the know.

  • Dear Clients, AI Is Smart, But It's Not an Agency

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more.

  • AI Update, August 22, 2025: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past week or so. Stay in the know.

  • How ChatGPT and Google AI Mode Responses Differ

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025.

  • The New Creative Talent Blueprint: Lead, Think, Inspire

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more.

  • B2B Marketing Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    What's next for B2B? Stay ahead of the curve and register now for the B2B Marketing Trends Friday Forum. Four industry experts will share what you need to know about what lies ahead in 2026 and beyond! Sponsored by Wrike.

  • AI Update, August 15, 2025: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past week or so. Stay in the know.

  • AI Update, August 8, 2025: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past week or so. Stay in the know.

  • From AI Hype to Meaningful Marketing Results: Start With These Three Key Changes

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Many marketers use AI without seeing real results. Discover how to plan strategically and integrate AI for lasting impact. Read more.

  • AI and the Future of B2B Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research.

  • AI Update, August 1, 2025: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past week or so. Stay in the know.