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  • Five Trends Changing Marketing Today

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Discover five marketing shifts transforming how teams connect with customers—from AI use to first-party data and authentic voices. See how leading marketers adapt. Read more.

  • AEO for the CMO: An Actionable Maturity Model

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI has rewritten the rules of brand discovery, and SEO will never be the same. If your marketing team is ready to work with AI-powered tools to make your brand a recommended resource, the powerful AEO Maturity Model framework will get you there. Discover how to transition from SEO to AEO (answer engine optimization). Sponsored by Webflow.

  • The Measurement Paradox of Modern Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic explores how a "measurement paradox" leads marketers to wrongly attribute sales and incorrectly divide brand marketing and performance marketing.

  • The 10Cs of Crisis Communication: A Framework

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Discover the 10Cs of crisis communication, a proven framework of best-practices to help you and your leadership team address crises with clarity, empathy, and authority. Read more.

  • The Marketer's Guide to Making a Bulletproof Business Case for Campaigns to Gain Finance and C-Suite Approval

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers must show financial impact to win campaign approval. This guide explains how to model ROI, payback, and outcomes with credibility. Read more.

  • How ChatGPT and Google AI Mode Responses Differ

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025.

  • The Most Effective Marketing Tactics for Professional Services Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research.

  • Marketing Campaign Buzzwords That Drive Website Visits [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within each category are most effective?

  • The New Creative Talent Blueprint: Lead, Think, Inspire

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more.

  • B2B Marketing Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    What's next for B2B? Stay ahead of the curve and register now for the B2B Marketing Trends Friday Forum. Four industry experts will share what you need to know about what lies ahead in 2026 and beyond! Sponsored by Wrike.

  • Data Chaos to Clarity: Tackling the Real Business Risks of Bad Data

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Data confidence fuels smarter decisions and stronger ROI. Learn how clean, accurate data can streamline operations, power automation, and unlock growth. Sponsored by Convertr.

  • The Most Recommended Brands Globally and In the US [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a million customers in 28 markets.

  • Brand GRAVITY's Pull: Attracting B2B Buyers Across Research Channels

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Explore how B2B companies can generate brand gravity and attract buyers across research channels to effectively engage modern buying groups.

  • How to Use Web Accessibility Standards to Optimize Your Conversion Rate

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Discover how website accessibility standards enhance user experience, expand your reach, and improve conversion rates across all audiences. Implement these practices to boost results. Read more.

  • How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.

  • The State of B2B Outbound Sales Outreach in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    How important is outbound sales outreach to B2B firms? Why do they invest in it? Which outreach approaches are used most often? What do firms expect from a successful strategy?

  • The PR Power of Listicles: Why Journalists Still Love It [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Public Relations

    This infographic looks at five key reasons journalists continue to love PR listicles: readability, ease, clickability, structure, and versatility.

  • The Real Reason Your Shiny New Product Isn't Converting

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more.

  • From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Don't let inconsistent messaging between ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience. Sponsored by StackAdapt.

  • How to Use B2B Video Marketing to Fuel Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more.