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  • B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Time flies when you're having fun! And as we approach the start of Q4, it's time to start thinking about planning for the new year. Join us for the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026. Sponsored by Cvent.

  • What's next for B2B? Stay ahead of the curve and register now for the B2B Marketing Trends Friday Forum. Three industry experts will share what you need to know about what lies ahead in 2026 and beyond! Sponsored by Wrike.

  • Don't let inconsistent messaging between ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience. Sponsored by StackAdapt.

  • AI has rewritten the rules of brand discovery, and SEO will never be the same. If your marketing team is ready to work with AI-powered tools to make your brand a recommended resource, the powerful AEO Maturity Model framework will get you there. Discover how to transition from SEO to AEO (answer engine optimization). Sponsored by Webflow.

  • Performance benchmarks can be useful, but it's critical to understand their limitations. Chad White shares real-world B2B email marketing benchmarks from different industries, revealing insights on campaign-centric metrics, and ways to stay focused on the metrics that are most important to your business.

  • Brands that listen to customer feedback become market leaders. Discover five proven ways to find what drives your customers, ideas for your marketing team to respond to in real-time, and tactics that use feedback to make smart, customer-pleasing decisions that drive revenue. Sponsored by SurveyMonkey.

  • Deliver the right message at the right time and drive meaningful conversions with automation! With real-world examples of what works today, Naomi West shows you how to build and optimize automations that nurture subscribers, trigger timely emails, and scale customer communication with impact and efficiency.

  • What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?

  • Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies. Read more.

  • B2B buyers trust peers more than polished marketing. Learn how to rebuild credibility and stand out in an AI-saturated landscape. Read more.

  • This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform.

  • People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.

  • B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through. Read more.

  • This infographic explores a "clarity gap" in which effective B2B marketing execution is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume.

  • Unlock the full potential of your email marketing by aligning it with demographic indicators and the prospect lifecycle. Stephanie Ristow reveals how to map your prospect journey, identify priority email programs, and segment your list to drive conversions with your B2B marketing funnel.

  • Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.

  • Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.

  • Affiliate marketing offers performance-based growth—but it also attracts fraud. Discover how compliance and monitoring tools defend your brand and budget from abuse. Read more.

  • Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility. Read more.