FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • The Keywords in LinkedIn Posts That Drive Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.

  • How to Adapt Your B2B Strategy for a B2P World

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    As B2B buying grows more complex, business-to-person marketing helps teams reach real individuals with identity resolution, personalization, and interoperable systems that drive stronger relationships, performance, and predictable growth. Read more.

  • Content Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    More outreach isn't always the answer. Instead, discover how to use Content Marketing to attract your ideal B2B prospects and buyers. At this Content Marketing Friday Forum, 3 experts reveal their secrets to creating content that educates your audience, builds trust, and gets them to take action. Sponsored by Canto.

  • AI Update, January 16, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past week or so. Stay in the know.

  • How to Make Your Brand Discoverable in 2026

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Are you tracking your brand's mentions in AI search results? ChatGPT, Google AI Overviews, Perplexity, and other AI tools are increasingly used by millions of customers looking for answers—and solutions. You can't afford to be invisible. Ahrefs Head of Product Marketing Andrei Țiț shows you how to make your brand discoverable in this free webinar. Sponsored by Ahrefs.

  • How B2B SMBs Can Build Credibility on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building brand credibility on LinkedIn with B2B audiences.

  • People, Process, Platform: The Three Ps of Marketing Transformation

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Marketing change is accelerating fast. Learn how aligning people, process, and platform helps content teams stay agile, scalable, and ready for constant evolution. Read more.

  • From Noise to Revenue: The Modern B2B Cold Email Playbook

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how top B2B teams use AI, personalization, and deliverability best practices to turn cold email into a predictable growth channel that drives meetings and revenue. Read more.

  • Marketing to Machines: The New Funnel for an AI-Driven Buyer

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more.

  • The Use of Unapproved AI Tools by Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research.

  • The New Era of Retargeting Will Help B2B Brands Thrive

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Connected TV retargeting helps B2B marketers engage long-cycle buyers, build trust, and move leads forward with high-impact, measurable ads across the biggest screen. Read more.

  • Social Media Platform Trends in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is the most widely used social platform by adults in the United States, according to recent research.

  • How Employees Feel About AI Workflow Integrations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 51% of US workers say AI integrations have made their daily job responsibilities easier, and 63% say they feel more productive and efficient with AI tools at their disposal, according to recent research.

  • AI Update, January 9, 2026: AI News and Views From the Past Three Weeks

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past three weeks or so. Stay in the know.

  • SaaS Is Evolving and AI Is Driving It

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, pilot AI-native alternatives, and measure real value faster. Read more.

  • Social Media Marketing Trends to Watch in 2026 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores key key social media trends to watch in areas like workflows, user-generated content, influencer marketing, and team management.

  • Do Marketers Know the Vocabulary of AI Search Optimization?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.

  • The Marketing God Complex: How to Use Narrative Responsibly in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore the narrative power in B2B marketing, examining mythmaking, ethical storytelling, and how brands can wield influence responsibly without imposing meaning or limiting long-term growth over time. Read more.

  • Decoded: How to Win B2B Buyers in the AI Search Era

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations. Read more.

  • B2B Thought Leadership Content Trends for 2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research.