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  • One Unique Culture On a Mission

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix blogger, Ted Mininni discusses Kashi's branding and marketing.

  • Consumers Still Cutting Back on Spending

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite signs of an economic recovery, most consumers are still spending money cautiously: Almost two-thirds of US adults (63%) say they have purchased more generic brands in the past six months to save money, while an additional 12% say they have considered doing so, according to a survey from Harris Interactive.

  • Social Gaming Integral to Social Networking

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one-quarter (24%) of consumers say they regularly play games on social networking sites such as Facebook and MySpace––and contrary to prevailing stereotypes, the typical social gamer is a 43-year-old woman, according to a new survey from PopCap Games.

  • Seven Methods For Affective Marketing Tactics

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix blogger, Paul Williams, discusses Seven Methods For Affective Marketing Tactics.

  • Consumers Would Pay for Some Web Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most consumers (85%) want free online content––and nearly eight in ten (79%) say they would stop using a website that introduced charges, presuming they could find the same information at no cost elsewhere, according to a survey from Nielsen.

  • Local SMBs Mull Social Media, Online Directories

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Local small and medium-sized businesses are applying social media to their ad plans: Nearly one-third (32%) of SMBs plan to use a page on a social networking site in the next year, and 39% plan to use customer-generated ratings or reviews on their website, according to a survey from BIA/Kelsey

  • Most Journalists Use Social Media for Reporting

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most editors and reporters depend on social media as a source: 55% of print and Web journalists say social media is important or somewhat important for reporting and producing the stories they write, according to a survey conducted by George Washington University and Cision.

  • We Are Still Learning Lessons When It Comes To Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix blogger, Beth Harte, discusses social media, marketing, communications lessons learned from Southwest Air.

  • Google Buzz, Noise and Relevance Filtering

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs' Daily Fix blogger Paul Chaney discusses Google Buzz, Noise and Relevance Filtering.

  • Final Marketing Lessons from the Collapse of Lehman Brothers

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs' Daily Fix blogger Paul Barsch discusses Final Marketing Lessons from the Collapse of Lehman Brothers

  • Facebook Mobile Tops 100 Million Users

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than 100 million people are actively using Facebook from their mobile devices every month, a 54% increase from the 65 million people who did so just six months ago, according to Facebook.

  • Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize their digital-marketing mix.

  • Credit Card Offers Rebound in 4Q09

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After a difficult year and a dramatic pullback, credit card issuers regained their footing in the fourth quarter of 2009 and began to mail more offers: US households received a total of 398.5 million credit card offers during the quarter, 46% more than the 272.5 million offers received in the previous quarter, according to data from Synovate Mail Monitor.

  • 2009 US Digital Year in Review: ComScore

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite the tough economic environment and unprecedented challenges to the industry, consumers' use of digital media climbed to new heights in 2009 as the Internet continued to evolve as an integral component of Americans' personal and professional lives, according to data from comScore.

  • A 12-Step Guide for Driving Marketing Action With Data

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you facing increasing pressure from your leadership team to justify your marketing decisions? Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, making good decisions requires data. Data and technology enable marketers to act and react.

  • Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email

    Article

    CONTENT TYPE: Article | TOPIC: None

    Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize their digital-marketing mix.

  • Segment Migration: Where Your Customers Were, Where They Went, and Why

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration patterns—to learn when and why a customer ends up in a segment different from the one he or she had been in.

  • Marketing Process as Art—Not!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Some marketing activities or processes (in reality, many business activities) require "artists" to produce the desired output. However, that by itself does not make the output art. The distinction is important.

  • 10.3B Jan. Searches; Super Bowl Viewers Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    An estimated 10.3 billion online searches were conducted in the US in January, and Google Search accounted for 6.8 billion of them, or 66.3%, according to Nielsen. Yahoo Search, Bing, and AOL Search received 14.5%, 10.9%, and 2.5% of searches, respectively.

  • Reusable Bags: Fashion Statement?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix blogger, Ted Mininni, discusses if there is a market for reusable bags as a fashion statement.