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Last week, my friend Jason Baer on Twitter, "People are going to freak out when they see the 8-part Art of Social Media webinar series that @marketingprofs has cooked up. Amazing Well, prepare to Or at least be psyched that this week we launch an 8-week Social Media Summer Series that we believe really connects the

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What's going on in ? It's awful out there. First, it was the fiasco with the airline and the travel agency that booked our flights, followed by a ridiculous experience when I tried to print our vacation photos. Thank goodness we had a good time at our destination, 'cause traveling Aside from experiencing catharsis in writing

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As marketers, sometimes we are siloed in one area or a few areas during our careers. For example, there are branding, lead generation, PR, sales, supply chain and product marketing experts. Some companies favor hiring an expert or specialist versus "a of all trades" when it comes to hiring or developing their marketing departments. Specific experts

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"America Runs on Dunkin" goes the tagline. Now, apparently, Dunkin' Donuts has added a new , that is being touted by the company as a new venture in social media, as recently reported MediaPost'. "The designated 'runner' can now initiate a group order through the site via computer, mobile device or a free iPhone app downloaded

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I predicted back in January that 2009 would be the year of the email marketer. Times got rough mid-last year and executives were scrambling to maintain revenue and keep customers happy. With email marketing's high ROI and low investment - and seemingly endless capacity for earning higher and higher revenue from the same database - we

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There has been a lot of much needed discussion around social media ROI but I think this is just a small topic in the overall world of marketing accountability. Here are a few things for you to A study by the CMO council found that LESS than of top technology marketers surveyed had developed "meaningful, comprehensive

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Marketing professional in the healthcare industry may be missing a golden opportunity to meet the sometimes-desperate needs of patients, to become more relevant and supportive in the long arc of their journey to better health. If they do, they will win their respect and loyalty, their adherence and behaviors will change to improve their overall health, and the financial bottom lines of healthcare brands will strengthen. Everybody wins. Here are three steps to ensure health care isn't left behind in the social-media sphere.

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Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet few companies take the time to look at their own business practices comprehensively through the lens of their customers to understand how they measure up to their customers' needs and expectations. Does each customer interaction live up to the brand experience that the company is trying to create? Are you providing a more consistent and relevant customer experience than your competitors are? Which interactions are the most powerful for creating customer loyalty?

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your strategy needs to fit your corporate culture, resources, and customer expectations. Twitter is probably the best place to test the social-media waters to see if it is right for your company.

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The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom. Foreign-born Hispanics in the US have been historically unaffected by economic downturns. Why? And how can you tap the market effectively?

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Dear A few minutes ago, Roger Federer defeated Andy Roddick in the 2009 Wimbledon Gentlemen's Singles Championship, 16-14 in the final fifth set. I'm the last guy to pick apart a world-class athlete's performance at the top of his game and at the apex of his chosen sport's culture, but an enduring lesson holds here for

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I thought that the Godin (or possibly Mack ) had come up with the idea that companies should emulate rock bands and cultivate fans, not customers. But it turns out the genius behind this concept was the equally bald (as Seth, not Mack) but far nerdier Roger , erstwhile professor at Ohio State University but now

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In a challenging global slowdown, the world seems awash in capacity. Scans of major business publications show airlines reducing flights, companies furloughing or firing employees, and manufacturers closing plants. If you agree that it appears there is more unused capacity than demand, why should capacity management It would seem in the Great ," capacity planning and