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  • Your Brand's Purpose and Promise

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    They matter to your customers. Here's how to identify your purpose and promise and how to make them unique to you.

  • What Story Are You Telling?

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    There are many types of stories you can use. Learn about the strongest options in B2B marketing and which will work best for you.

  • What's in a Story

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    The Storytelling Framework that helps decide what to keep—and what to cut out—to make your brand story memorable.

  • Sourcing Your Stories

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Where and how to find inspiration for your Micro and Macro Stories.

  • Stories From the Front Line

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    20+ real-world examples of effective B2B storytelling.

  • How to Market Your Agency During a Recession

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    When the economy tanks, companies often cancel outsourced creative and try to do everything in-house. Get tips on how to market your agency and make the best of an economic downturn.

  • How Promotional Should Marketing Content Be?

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Most long-form content is meant to help readers and prospects solve a problem, and it's best not to oversell your brand when creating it. But when should you start slipping in mentions of your solution? When is it time to get promotional?

  • Speed It Up: What Frustrates Business Website Visitors

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.

  • Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Management

    Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free, hands-on interactive webinar and discover how to create a stellar marketing ops function.

  • Wither Facebook? The Social Platforms Used Most in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media

    Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research.

  • What Americans Value Most in a Job [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management

    Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States.

  • ChatGPT Is Everywhere. Here's How to Keep Your Job.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.

  • How Marketing Teams Can Tap Into Their Superpowers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Management

    In this superhero-themed webinar, learn how to do more revenue-generating marketing activities with less—less time, less headcount, and less budget. Kick that marketing kryptonite to the curb and discover how to save the day. Sponsored by Act-On.

  • Can ChatGPT Write B2B Tech Articles? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology

    Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had it write 50 articles based on outlines.

  • How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023: Dorien Morin-van Dam on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media

    Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation.

  • Tech, AI, and Marketing: The Evolution of SEO Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Search

    Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

  • Why Tone Matters More Than Ever in Business Communication

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management

    As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.

  • How to Get SEO Right for Your SaaS Business: Three Strategic Elements

    Article

    CONTENT TYPE: Article | TOPIC: Search

    Subscription services such as SaaS companies depend on organic rankings for prospects to find them. This article breaks down good SaaS SEO into three major elements.

  • The New Customer Journey: How to Reach B2B Buyers in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To keep up with evolving buyers, sellers need to better understand the new customer journey. Here's what that means in 2023.

  • In the Age of Automation, Focus on Strategy: Agency Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To differentiate themselves from marketing automation tools, agencies (and marketers, more generally) need to focus on how they can provide unique, long-term value. Here are three ways to do that.