Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Implementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic explores exactly what you need to do to launch a successful website, from making a great impression to converting visitors.
CONTENT TYPE: Podcast | TOPIC: Content
Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more than ever to forge a clear connection between content and revenue.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Discover why your messaging isn't always to blame for poor conversion and what may be the culprit instead. Join MarketingProfs CEO Allen Weiss to learn how a positioning framework can help you create powerful messaging that connects with your audience and cements your claim in the marketplace.
CONTENT TYPE: PRO Webinar | TOPIC: Branding
Everybody writes—but not everybody wants to read it! Good news though. This webinar can fix that for you. Join me, Ann Handley, to discover the 10 things you can do to stand out with excellent content. You'll also get the Writing GPS system I use to write my books, emails, and more. It's painless. Mostly. But there will be prizes!
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022.
CONTENT TYPE: Article | TOPIC: Management
Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem.
CONTENT TYPE: Article | TOPIC: Content
Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks.
CONTENT TYPE: Infographic | TOPIC: Email
Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided.
CONTENT TYPE: Chart | TOPIC: Branding
People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.
Foregoing a robust in-house marketing team and, instead, outsourcing various capabilities—called fractional marketing—is become more popular. Here's why.
CONTENT TYPE: Article | TOPIC: Career Management
It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role.
CONTENT TYPE: Infographic | TOPIC: Management
Is microlearning—bite-sized curricula delivered within the normal flow of working—a better approach for workplace training compared with the traditional models of in-person events and lengthy online modules?
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey.
CONTENT TYPE: Webinar | TOPIC: Content
Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. In this free training, Kenda Macdonald will show you how to create a lead magnet that profiles your prospects, increases conversions, and supports your sales team.
CONTENT TYPE: Article | TOPIC: Marketing Technology
In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.
Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.
Join veteran B2B Marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO's expectations.
We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.
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