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  • Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.

  • B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?

  • How Much Time People Spend on the Most Popular Websites [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    How much time do people spend per session on the most visited websites? To find out, researchers at Visual Capitalist looked at Similarweb data from February 2025.

  • Website Optimization Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Websites

    Is your website's bounce rate higher than you'd like? Increase online conversions with an optimized website! Join three expert marketers revealing persuasive copywriting and captivating design secrets that effectively increase your website leads and sales. Sponsored by Webflow.

  • You & AI: Creating Personalized Event Experiences

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Providing unique experiences is essential to engaging attendees at B2B events. But creating personal touches at scale isn't easy—it could be a full-time job! Join us to discover how AI can help you enhance your events with personal, one-of-a-kind experiences. Sponsored by Cvent.

  • The Top Marketing and Sales LinkedIn Skills on the Rise [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at the top 10 LinkedIn skills on the rise in the US for marketers, media and communications professionals, and salespeople.

  • Why CMOs Should Be Rethinking Their Martech Stacks

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more.

  • Maximize Your Content Investment Through Atomization and Distribution

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Give your content more selling power—through strategic distribution! Zontee Hou shows you how to systematically turn your marketing assets into content that works for email, social media, and even paid media. Plus you'll learn key methods to identify the best distribution channels throughout your customer's journey, including influencers, podcasts, and more.

  • The 50 Most Popular Generative AI Apps and Web Products

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.

  • The Missing Piece in Experiential Marketing: Measuring Impact in the Moments That Matter

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.

  • Prompt Engineering: Befriending AI Before Its World Domination

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn 10 clear and practical techniques for prompt engineering that help you guide AI tools in your daily marketing work. Read more.

  • Five Ways to Hone Your LinkedIn Content Strategy in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores five key LinkedIn content areas that marketers should consider focusing on this year.

  • The State of Marketing and Sales Alignment in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.

  • Eight Key SEO Tips for Blog Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic covers eight essential SEO tips to get your blog ranking as high as possible in online search results by optimizing your posts.

  • The New Playbook for Measurement: Lessons From Mobile, Where It All Started

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.

  • Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships. Read more.

  • Crafting Campaign Narratives Around the B2B Customer's Journey

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Share customer transformations that connect with your B2B audience—via the power of stories! Sarah Greesonbach delves into three essential elements of storytelling and shows how you can use these elements to craft campaign-specific stories that resonate with B2B readers. Plus, you'll discover how AI can make B2B storytelling even more relevant to your audience.

  • Storytelling: Secret Weapon of Entrepreneurs and Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Breaking down any topic into digestible portions and delivering it as a compelling narrative helps your audience understand your message, remember it, and connect with you. That's why storytelling is so powerful. Read more.

  • The Top Marketing Challenges That New SMB Owners Face

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.

  • How Marketing Decision-Makers Evaluate Software Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?