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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Content Syndication + ABM Advertising: Better Together

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Content syndication and account-based marketing display/paid advertising are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. Sponsored by DemandScience.

  • A Messaging Framework That Resonates

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Consistent messaging helps your buyers understand your offer and also benefits your marketing and sales teams. Discover a simple process to streamline your product or service messaging to communicate your value prop clearly.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Management

    As you're scheduling your frantic December, add this Marketing Planning Friday Forum to your calendar! Three industry experts share how to plan the year ahead so you can delight your audience and your sales team. It's a Friday Forum so jolly, you'll be spreading marketing cheer all year long in 2024. Sponsored by Vidyard.

  • How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Webinars have become one of our most successful channels because it’s where great content meets audience engagement. But with the power of AI, we can now personalize and scale our webinar programs, and content, in uniquely human ways. Join us to find out how! Sponsored by ON24.

  • Storytelling: Using the Power of Story to Persuade

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Buying decisions aren't just made on data. Even in B2B, buyers are driven by emotions! Are they making the right choice? Do they trust your organization to support them after the sale? A good story appeals to both their logic and emotions—improving relationships and boosting sales. Discover how to tell a story that persuades prospects in this live workshop with Bobby Lehew.

  • Maximizing Your B2B Marketing Budget: Recession Strategies and Tips | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    In B2B marketing, professionals often find themselves at a crossroads: choosing between immediate, visible campaign results and long-term strategic planning for company longevity. That dilemma becomes even more pronounced during economic downturns. What's to be done?

  • How B2B Marketers Can Tap Into Out-of-Home Transit Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Many people take the same commute route every day. Placing a digital or interactive ad in a strategic public transit location can result in countless impressions and improved ROI.

  • AI-Powered Personalization: Crafting the Customer-Centric Future

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Today's AI tools can personalize your marketing materials at scale, engaging your customers like never before. Discover how to use AI to create a personalized, seamless buying experience that wows your audience and fills your pipeline. Sponsored by Drift.

  • The Decline of Cookies Means the Rise of Organic Search Marketing

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    As cookies and third-party tracking fall out of favor, marketers will need to look beyond paid media and revisit the backbone of SEO: organic search.

  • Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Communications

    You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the same page.

  • How Texting Can Deliver Value for Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How can texting help businesses with their marketing and operations? To find out, Text Request surveyed professionals across a wide range of ages and industries.

  • Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Connecting the dots between a prospect's professional and personal profiles is a powerful way to supercharge B2B marketing. Here's why it's important and how it can help you.

  • 2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research.

  • For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    How can marketers strategically deliver the next generation of B2B customer experiences? And how do you get your executive team on board? This article offers a few ideas.

  • 2024 Salary Trends: How to Hire Top Marketing Talent

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Will hiring be any easier in 2024 than it has been over the past few years? It doesn't seem likely. Get tips for hiring and building your team in this article.

  • How Color and Lighting in Images Affect Brand Perception [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic looks at what common palette, filter, and lighting choices tend to convey in marketing photography.

  • What Makes Vendor Content 'High Value' for B2B Buyers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed 824 people who have participated in a B2B buying process in the past year.

  • The Key to Thriving Digital Communities: Love Thy Neighbor

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do you love your neighbors, your customers, your partners, your employees? If you're building a digital community, you'd better. This article explores how to reap the rewards of community-building.

  • How Being Strategic About Content Development Can Boost Results and Save Time and Money | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    In the dynamic realm of content marketing, strategic thinking is not just beneficial; it's essential to business success—not only saving time and money but also boosting content marketing results significantly.