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  • Nearly half (49%) of workers say they've felt less confident in their ability to do their job after a software transition, according to recent research.

  • Catch up on select AI news and developments since Friday, May 15. Stay in the know.

  • Your content library is bigger than ever—so why can't buyers find what they need? Discover how AI can activate your existing content, align your revenue teams, and prove the impact of every asset. Stop creating more. Start making what you have work harder. Sponsored by Allego.

  • Marketing teams struggle with trust and strategy due to workflow challenges. Learn how agile operations improve predictability, collaboration, and AI success to elevate marketing’s role. Read more

  • Fully 63% of US workers say AI has taught them skills their employer never formally trained them on, and 54% say their employer still hasn’t provided formal training on those same topics, according to recent research.

  • Fully 63% of US workers say AI has taught them skills their employer never formally trained them on, and 54% say their employer still hasn’t provided formal training on those same topics, according to recent research.

  • When you understand how people make decisions and apply that to your marketing, you're more than communicating—you're anticipating! Join Christina Garnett for a look at game theory, behavioral science, and how to use these ideas to think several moves ahead.

  • Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability—not consolidation—to prove ROI and drive effectiveness. Read more

  • Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research.

  • Experiential marketing can drive real business impact—but only with the right strategy. Learn the six essential questions that ensure your next activation delivers measurable results. Read more

  • Most enterprise CEOs say they would give their CMO's performance a grade of "B," according to recent research.

  • Does content with an unpolished style (plainspoken and filled with anecdotes) or a polished style (tight, formal, and on-brand) resonate more with senior marketers? To find out, researchers ran an A/B experiment.

  • B2B buyers are tuning out generic content—and your competitors are still publishing it. Join three expert sessions to learn how to create credible, conversion-driven content that earns trust, closes gaps in the buyer journey, and actually moves decision-makers to act. Sponsored by Canto.

  • Catch up on select AI news and developments since Friday, May 8. Stay in the know.

  • Enterprise sites slow down over time, but a full rebuild isn't required. Learn how B2B teams can improve speed, Core Web Vitals, and conversions with a focused optimization playbook. Read more

  • The highest performing marketing organizations tend to follow a "Power Partners" model that combines the scale, speed, and intelligence of AI with the judgment, creativity, and emotional intelligence of people, according to recent research.

  • Too many topics. Too many channels. Too many goals! If you're drowning in complexity, join Lee Densmer for this 3x5 Content Strategy Framework: a simple, immediately executable approach to creating a content program your team can capably run to drive the ROI your executive team demands.

  • Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research.

  • Is your brand aligned with your business growth? Discover five clear signs your brand is creating friction and when a strategic rebrand can unlock better performance. Read more

  • AI is changing marketing roles faster than hiring can adapt. Learn why unicorn job descriptions fail and how to design teams for strategy, insight, and revenue impact. Read more