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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    AI is here to stay. And to help with your day-to-day tasks. Join us at our AI Friday Forum, where we have a lineup of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

  • Healthy Lists, Better Results: The B2B Guide to Email List Health & Re-engagement Campaigns

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Your email list is only as good as its engagement. Join B2B email marketing veteran Michael Barber as he explores ways to set meaningful engagement metrics, craft re-engagement campaigns that respect your business goals and subscribers' inboxes, and maintain a healthy email list that delivers results.

  • The 7 Most Common B2B Newsletter Mistakes (And How To Avoid Them)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Don't let your B2B newsletter end up as another underperforming channel. Sean Blanda shares a roadmap to help you strike the right balance of company news and thought leadership, manage internal stakeholders to protect your brand vision, and calibrate your newsletter strategy according to your sales cycle.

  • AI Agents: Your New Digital Team Scaling the Future of Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI can now make data-informed decisions and scale your operations faster than ever—and it's become an essential part of the modern marketing team. Discover how you can put AI agents to work for you in this free webinar. Sponsored by Prismic.

  • Email A/B Testing Demystified: How to Run Tests That Drive Real Results

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Take your A/B testing beyond subject lines! Discover how to set up clean, statistically sound tests for everything from copy and design to frequency and layout—and how to interpret results with confidence. Kath Pay makes it easy with a step-by-step framework for improving performance with every email you send.

  • 10 LinkedIn Lead Gen Stats B2B Marketers Should Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know.

  • Why Martech Fails, and What Really Fuels Martech Success Today

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI. Read more.

  • Write Better Emails

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Between overflowing inboxes and time-strapped readers, getting your message across requires more than just good writing. Join Dayana Kibilds to discover exactly how to write subject lines, optimize your links, and lay out your email copy so your message not only gets opened... but gets acted on.

  • To Deliver on ABM's Promise, B2B Marketers Must Modernize ABM Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Legacy ABM no longer works. Learn how modern approaches engage full buying committees and drive measurable impact in 2025. Read more.

  • IT Services Marketing: Channel and Budget Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?

  • Five Lessons B2B Marketers Can Learn From Taylor Swift's Brand Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.

  • Are You Really Reaching Your Ideal Audience?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.

  • What B2B Salespeople Want From Their CRM

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in their CRM can help with?

  • Five Social Media Ad Trends Shaping 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to.

  • Your B2B GPS: Recalculating Routes to Revenue

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    It's time to rethink customer journeys. Register now to join expert Phoenix Harvey in a free MarketingProfs session on how to create responsive customer journeys that will help you continuously recalculate optimal routes to revenue based on real-time customer signals and changing market conditions.

  • The Global Web Traffic of Search Engines vs. AI Chatbots [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic compares the global Web traffic for the top 10 search engines with the global Web traffic of the top 10 AI chatbots, and it looks at year-over-year changes in total visits.

  • Images Define Your Brand: Five Stages of the Image Processing Maturity Model

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.

  • B2B Email Design Trends 2025: What’s Working (and Why)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Great design isn't just for B2C—B2B emails need it, too! With inbox competition fiercer than ever, standing out requires smart layouts, compelling visuals, and clear messaging. Logan Sandrock Baird breaks down the biggest design shifts in B2B email marketing, from evolving layouts to accessibility must-haves.

  • How to Keep Your Team's Creative Pulse Racing—Because Outdated Approaches to Creativity Won't Survive in the Age of AI

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Discover how to boost your team's creativity with real-world tactics like reframing challenges and gamifying ideation sessions. Read more.