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  • Authentic Storytelling With AI: Balancing Efficiency and Creativity

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    B2B storytelling is a powerful way to connect with customers, simplify complexity, and build trust. In this opening keynote, Pam Didner reveals how to balance AI's capabilities with your human touch to keep your storytelling efficient, authentic, and true to your brand voice in every campaign.

  • What Grade Do Marketers Give Their Social Media Efforts?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they think are the key drivers of social media success?

  • Why the Outcomes Era Is a Win for the Top of the Funnel: Connecting Brand-Building to Sales

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The outcomes era is transforming marketing by linking brand-building efforts to measurable sales outcomes through transaction data, creating shared accountability across teams. Read more.

  • Four Proven Ways to Overcome the Email Deliverability Challenge

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email sender requirements by Google and Yahoo have changed the rules for marketers. Learn how to restore sender reputation, reduce blocks, and improve inbox placement for your email campaigns. Read more.

  • The State of B2B Public Relations: Top Tactics and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their PR programs?

  • The Most Popular Social Platforms Among Age Groups [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which social media platform is the most popular with various age groups? To find out, researchers looked at publicly available global data from a range of sources.

  • The Rise of Workplace 'AI Atrophy' and 'Antisocial AI' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic covers insights from a recent survey related to what the researchers call "AI atrophy" (increasing reliance on AI) and "antisocial AI" (turning to AI over teammates) in the workplace.

  • Generative AI Has Entered the 'Run' Phase of Marketing Adoption

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI is no longer a side tool for B2B marketers; it's transforming creative workflows, media planning, and marketing strategy across industries. Read more.

  • The Curiosity Advantage: How to Fuel Creativity and Drive Business Impact

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Explore how curiosity drives creativity, collaboration, and innovation in marketing, helping teams generate more resonant ideas and impactful campaigns. Read more.

  • SMBs' Biggest Frustrations With Marketing Right Now

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    SMB decision-makers say their biggest current marketing challenge is not knowing what's working, according to recent research.

  • Blogging Benchmarks for 2025: Word Count and Frequency Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Fewer content marketers are publishing long blog posts, but those that do are seeing stronger results, according to recent research.

  • The 40 Brands People Feel Most Intimately Connected To [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Disney, Netflix, and Apple are the major brands that Americans feel most intimately connected to, according to recent research.

  • Why Your Brand Is a Business Asset Worth Protecting

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Protect your brand from costly disputes with trademarks, copyrights, and LLC formation. Learn proactive steps to secure your identity and build long-term trust. Read more.

  • How AI Will Affect Jobs and Why B2B Marketers Should Care

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI is transforming jobs and redefining careers. Discover how automation creates new opportunities, demands reskilling, and reshapes the workforce of tomorrow. Read more.

  • Mindfulness for Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Career Development

    Join us for September's four-week live cohort. Learn how mindfulness can help you develop a healthier relationship with your thoughts and emotions.

  • Business Leaders' Perspectives on AI for Lead Gen [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Half of business leaders expect AI to replace traditional search engines for lead generation within five years, according to recent research.

  • Three Essential Email Campaigns for Every Nonprofit

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Nonprofit organizations can maximize resources and strengthen donor relationships with automated email campaigns that nurture, thank, and retain supporters. Learn how to inspire consistent giving. Read more.

  • CDPs Were Just the Beginning: Why Real-Time Activation Is the Next Competitive Edge

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Customer expectations demand instant responses. Learn how combining CDPs with real-time activation closes gaps, reduces latency, and boosts revenue performance. Read more.

  • Combining Prompting Into Automations

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Let AI simplify your work, speed up your workflows, and take actions on your behalf through automations. Christopher S. Penn shows you how to combine advanced prompts for effective, mostly-hands-off marketing. Free up your time for more meaningful strategic and creative work with AI automation.

  • Five UX Trends Every B2B Marketer Should Know

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover five transformative B2B website UX trends, from AI-powered layouts to sustainable design practices, that enhance customer experience and drive growth. Read more.