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  • The Future Funnel: Why Advocacy Is the Engine of B2B Growth

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more.

  • AI Update, April 10, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, April 3. Stay in the know.

  • Is Your Customer 360 Actually AI-Ready?

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Is your Customer 360 unable to keep up with AI? Discover what leading businesses are doing to modernize their Customer 360 programs to take advantage of AI's personalization, efficiencies, and automation. Sponsored by Snowflake.

  • The Content Qualities Correlated With AI Citations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations.

  • Building a Brand That Lasts: Why Trademarking Is an Entrepreneur's Secret Edge

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early. Read more.

  • Scaling Insights: Turning Your Team Into AI-Empowered Data Analysts

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Getting the most out of your marketing data means using it regularly to gain meaningful insights. Join Zontee Hou to learn strategies to help your marketing team collaborate with AI tools to make insight-led decisions part of their everyday process without becoming data scientists.

  • The Role of Storytellers at SMBs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 29% of SMB leaders say they created a storytelling-focused job posting in the past 12 months, according to recent research.

  • How To Win Over Your CFO: A Practical Guide to Justify Marketing Investment

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn how to align marketing with CFO expectations using clear metrics, measurable outcomes, and structured proposals that reduce risk and improve budget approval success. Read more.

  • The Future Funnel: B2B Customer Retention Requires Growth, Not Just Renewal

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more.

  • How AI Is Helping Enterprise Global Content Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research.

  • The Core Leadership Skills Employers Prioritize [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Strategic thinking, adaptability, and verbal communication are the top soft leadership skills that employers prioritize, according to a recent survey.

  • AI Update, April 3, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, March 27. Stay in the know.

  • The Impact of a Glitchy Website [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    When a familiar website looks different or acts strangely, some 40% of people say they immediately question whether the site is safe and 28% say they leave right away, according to recent research.

  • Personalization at Scale: Balancing Marketing Automation and Authenticity

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Scaling personalization in marketing automation requires balancing data, strategy, and authenticity to build trust while avoiding over-automation, intrusive messaging, and fragmented customer experiences across channels. Read more.

  • Accelerate Analysis: Using AI to Surface Patterns, Trends, and Growth Opportunities

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Make AI your powerful analytical partner! Zontee Hou shows how AI can reinforce your strategic thinking and add real business value. Learn how to use AI to accelerate data analysis, reveal impossible-to-spot patterns, and help find overlooked marketing opportunities.

  • The Impact of Reddit on B2B SaaS Search

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent research.

  • From Coverage to Conversion: Measuring PR’s Impact on Pipeline and Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    PR impact is no longer just awareness. Learn how to amplify coverage, connect it to attribution, and prove revenue impact with integrated strategies across marketing, sales, and analytics. Read more.

  • The Future Funnel: Conversion Is an Experience, Not a Button

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B buyers expect fast, clear, self-serve purchasing experiences. Learn how to optimize pricing, checkout, and identity flows to reduce friction and improve conversion rates. Read more.

  • The Work Email Habits of Professionals [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic explores the email habits of workers, including when they respond to messages and how they handle email while on vacation.

  • The Creator Landscape in 2026: Content, Monetization, and AI Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How often do social media creators post new content? How do they typically find brand deals? How are they leveraging AI tools? To find out, researchers surveyed 1,000 creators based in the United States.