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  • Direct Mail Marketing's Top Advantages and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuelResponse.

  • What Top Salespeople Do Differently Across the Sales Cycle [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    What is it that top salespeople—those who meet ambitious goals, have high win rates, and achieve premium pricing—do differently? According to research from RAIN Group, it's not just one thing but a series of behaviors across the sales cycle.

  • How B2B Marketers Can Shift to Buying Groups in Three Months or Less

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Your buyer is most often a group, not a single person. So, how can you tailor your marketing tactics to multiple people? This article offers a road map.

  • The Secret to Excellent CX Is Good UX. But What's the Secret to Good UX?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    In the ever-evolving landscape of websites, apps, and other interactive experiences, understanding and engaging with your target audience is paramount. Check out this article to learn how audience research can create engaging experiences that keep users coming back.

  • AI Prompts—With Marcus Nelson (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew the right prompts? Then join Marcus Nelson and a small group of your B2B peers for this lively conversation. Ask questions, share experiences, and float ideas to get the most from tools like ChatGPT.

  • How Marketers Can Use Identity Graphs to Understand Their Customers Better

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph can help.

  • Build B2B Marketing Trust With Evidence-Based Content | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? So... what creates evidence?

  • It's Time to Start Thinking of B2B Marketing as an Investment

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of its tactics—an investment mindset, in particular.

  • Empowering Sales Success—The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.

  • Organic Search vs. Paid Search: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic from Brafton explores the similarities and differences between organic search and paid search marketing.

  • Why Some Companies Are Not Increasing Spend on Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.

  • Flexibility That's Focused to Attain B2B Marketing Nirvana | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    "Sometimes I think it's good to pause, take a bit of a break, stand back, put yourself in your audience's shoes, if we want to go down that road, and try to think, What's going on here?" says this week's guest.

  • Stop the Churn: Why Less Is More in B2B Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    B2B marketing content needs to make an impact. It needs to be so thought-provoking and well-written that buyers devour it from start to finish. Here are some tips for where to start.

  • The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why.

  • Tips for Setting Up Your First TikTok Ad Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic from TikTok covers tips for how to choose the right objective and set a budget for your first campaign on the social network. It also provides templates to follow for some common objectives.

  • Business Video Benchmarks: Retention Rates by Length

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 videos created by its customers.

  • New B2B Email Marketing Techniques That Work Right Now | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Email Marketing

    Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of information on email marketing.

  • Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.

  • Upgrade Your Content & Creative Production: How to Streamline Workflows and Automate Production

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Content and creative production is key to connecting with prospects and customers. But inefficient creative production workflows can undermine your business. Is your marketing workflow keeping up with high content demand? Discover how to use content and creative automation to improve your efficiency—and business outcomes—for years to come. Sponsored by Celtra.

  • Five Steps to More Creative Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    From harnessing original ideas that excite customers to sharing quirky content on social media, creativity can spice things up and add color to your marketing campaigns. Here's how to get there in five steps.