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  • We Are More Than Marketers: Integrating a Human-Centric Approach

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing.

  • Facebook Ad Spend Growth Outpacing Paid Search

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same period, according to a report by Kenshoo.

  • How to Find ROI in the Multichannel Marketing Haystack

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Irv Shapiro offers three suggestions to help marketers improve their ability to identify return on both online and offline marketing campaigns.

  • A Five-Step Process for Hosting a Webinar That Generates Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork out of hosting an effective, successful webinar.

  • Social Media Users Prefer Social Login Over Traditional

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a study by Janrain.

  • 5 Super Bowl XVLI Ads That Could Have Been Improved with a Mobile Call-to-Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Super Bowl is the one telecast that guarantees viewers will watch the commercials. So, why didn't these five Super Bowl ads increase engagement by adding mobile calls to action?

  • The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts.

  • Five Steps for Building Your Email and SMS Lists via Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers.

  • Luxury Shoppers Use Social Media to Flaunt Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After making a luxury purchase, most Americans (70.8%) "verbally tell someone" about their latest acquisition, while fully three in ten (30.3%) head to social media sites to share the news, according to a survey from Empathica.

  • The Questions I Would Ask If I Were Marketing Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger and social media strategist Jason Falls explores the questions to ask when reading blogs and white papers, or listening to practitioners talk about social media marketing.

  • Never Waste an Opportunity: The Value of Lead-Nurturing

    Article

    CONTENT TYPE: Article | TOPIC: None

    When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye—if you don't have the proper systems in place.

  • Android Gains in Smartphone Market, Apple Also Up

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market and Apple gained ground among handset manufacturers, according to data from the comScore MobiLens service.

  • How to Deliver Your Sales Pitch, So Folks Listen

    Article

    CONTENT TYPE: Article | TOPIC: None

    Talking can be one of the salesperson's most powerful tools. MarketingProfs guest blogger Sarika Periwal offers tips of what to keep in mind when you next deliver your sales pitch.

  • Four Keyword Research Mistakes to Avoid at All Costs

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them.

  • SMBs Missing Email List-Building Opportunities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any type of email-to-social collaboration, limiting the potential of cross-channel marketing, according to a study by GetResponse.

  • Free Friday: Marketing Smarts Podcasts

    Article

    CONTENT TYPE: Article | TOPIC: None

    On this Free Friday, check out all the free Marketing Smarts podcasts organized neatly on one page for you. Each weekly episode is packed with insights into the world of marketing.

  • 7 Reasons You Need to Love Lead Management

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Sarah Goliger offers seven reasons why it's crucial to make time to craft your lead generation efforts.

  • The Inside Scoop on Using Twitter Lists for Profit and Sanity

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business.

  • Super Bowl Ad Stats: Top Advertisers, All-Time Best Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending last year, and which ad was named the best Super Bowl ad of all time by Forbes.com readers.

  • 6 Customer Experience Lessons to Learn From Netflix

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Linda Ireland discusses how Netflix could have better handled how it rolled out its big changes in its services.