FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Have You Cleaned Your Computer?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/Clean.jpg

  • How to Get Great WOM: Get the 'Little Simple Things' Right Before They Turn Into 'Big Ugly Things'

    Article

    CONTENT TYPE: Article | TOPIC: None

    We who work in Social Media and Word of Mouth Marketing tend to complexify matters that should be really simple. Here's the simplest way you can generate terrific get the "little simple things" right before they turn into "big ugly Scenario Imagine spending a great deal of money with a particular vendor. When your service comes

  • Five Essential Strategies for Measuring Marketing Effectiveness

    Article

    CONTENT TYPE: Article | TOPIC: None

    To drive response and determine the appropriate marketing mix in this new digital paradigm, marketers must adopt a fresh approach to understand how to influence prospects and customers. By doing so, marketers can maximize marketing spend and generate stronger return on investment.

  • Brand-Building: The Limits of Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Suppose you learned that most of your brand's buyers are switchers: that only 15% of your customers are highly loyal to your brand and account for maybe half of sales. The harsh reality is that that's a typical pattern for many grocery brands. So how do you build a marketing plan to support the other half of your sales—the half that comes from buyers who are not really loyal to your brand?

  • How to Survive the Tough Times, Personally and Professionally

    Article

    CONTENT TYPE: Article | TOPIC: None

    There's no one-size-fits-all solution to survival during challenging times. But there are some strategies that will help no matter what situation you and your business are in.

  • Software Sales: How to Do More With Less

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Do more with less." That is the challenge for software marketers today: to get better results from their marketing programs on increasingly smaller budgets. It's important for software marketers to analyze the effectiveness of their programs and determine their return on investment (ROI), because a careful look will reveal that some methods produce better returns than others.

  • Social-Media ROI Elusive: MarketingProfs Poll

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media measurement is top of mind among marketers surveyed in an informal poll by MarketingProfs: 47% of respondents say social media measurement is important to them.

  • The Perfect Pitch Isn't a Template, It's a Timeline

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/PRTimeline.jpg

  • Hey Marketer: When Was the Last Time You Talked with a Customer?

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's an odd dynamic I see in play today–in today's ever connected environment marketers tell me they feel even more removed from direct customer As a former sale person, I used to schedule "ride-along" time with my sales team just to get out on sales calls and hear how we position ourselves in front of the

  • Social Media Users Profiled

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. But who are these consumers using social media, what are their social-media usage patterns, and do they actually buy anything?

  • Ad Spending Share by Medium, May 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Television—Network, Cable, and Local—accounts for the vast majority of ad spending according to the latest adspend-share data from Nielsen.

  • 19 Things Social Media Consultants or Agencies Can't Teach You

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/19.jpg

  • Tweens Are Very Brand Savvy - Have We Created Brand Brats?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Tweens 8-12 are responsible for $40 billion annually in spending power! They probably know more about current brands than they do about history, current events, or civics. But, at what expense? Have marketers created Brand Just ask parents of tweens today, and I'll bet you'll hear a saga. Marketers have done such a good job that

  • Cost Per Advocate - the New CPA Model!

    Article

    CONTENT TYPE: Article | TOPIC: None

    In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement–the Cost per Advocate model will need to be Cost per Acquisition (the old CPA) has been around since

  • The Moneyball-itzation of Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/moneyball_3.jpg

  • Tina Brown to Keynote Digital Marketing World Fall

    Article

    CONTENT TYPE: Article | TOPIC: None

    Best-selling author and Daily Beast Editor Tina is queued up to keynote this September's Digital Marketing World, and I couldn't be more thrilled about If you were a naysayer, you might be wondering what a writer and magazine editor might have to say to a room full of marketers. Well, if I needed to respond to

  • Consumers to CPG Companies: Green Packaging Matters to Us

    Article

    CONTENT TYPE: Article | TOPIC: None

    Several interesting research studies about consumer attitudes toward sustainable products and green packaging have been conducted recently. The Grocery Manufacturers Association conducted a study with Deloitte on the topic, "Finding the Green in Today's Sustainability Trends and New Shopper Likewise, IRI issued its own report with its findings CPG Marketing in a Green The consumers have

  • Measuring and Monitoring Social Media

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    ROI may be the Holy Grail of social media, but it's relatively easy to see whether your participation there has an impact on the bottom line, says Amber Naslund, Director of Community for Radian6.

  • Top 15 Auto Industry Search Terms, June 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Demand for "pre-owned" automobiles has been hot during the recession, and the automotive search terms used most in June reflect consumers' interest in buying and selling cars online.

  • In Email, Emphasize Quality, not Quantity

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Email marketing has rapidly become all about quality: the quality of the sender's content and the quality of the sender's email addresses. Keeping the content simple and valuable is the key to crafting a quality email message. Trying to cram too much useless information into a message will leave the recipient with little choice but to abandon it with a quick click of the "next" or "delete" button, or even worse—the dreaded spam button. Below, a few tips for boosting quality when creating email marketing content.