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  • Does Your Email Need a Frequency Adjustment? Ways to Tune the Dials

    Article

    CONTENT TYPE: Article | TOPIC: None

    What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. It's a classic catch-22: Email works so well that it runs the risk of undermining its own potential.

  • Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional campaigns. Here, in Part 2, we'll talk about how to put your site search to work in even more ways to improve the return on your site-search investment and create a richer search experience for your customers. Thanks to Web 2.0 technologies and social media, it's easy to add content that showcases your products and helps build your brand.

  • Real Marketing Analytics for B2B Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads through the lead life cycle, which requires visibility into how you drive, track, and evaluate leads, and it requires the ability to determine when leads are "sales-ready" and when they are not.

  • Twitter Lessons from the Lunch Cart

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    "Twitter is still a scary, untamed frontier for many businesses," Fortune wrote recently. We hear a similar refrain from the marketers who are part of the MarketingProfs community: They know that they should be engaging online, but they don't have the foggiest notion of how to do it.

  • Marketing Budgets Safe for Rest of 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are optimistic about the economy for the second half of the year. Even in the midst of a recession, 42% of nearly 1,000 global business leaders polled say they plan to increase marketing budgets in 2009, and 43% say they plan to maintain current levels.

  • At Campbell's 'In the Soup' Means 'In the Chips'

    Article

    CONTENT TYPE: Article | TOPIC: None

    Executives are fond of iterating well-worn phrases that have become so overused, so trivialized, that they've been rendered meaningless. One of my "Our greatest asset is our employees." Wish I'd received a quarter every time I've heard that Having said that, the really smart companies take this very much to heart. Especially in times like these.

  • Pew Report: Internet Use in the Recession

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly 7 in 10 Americans (69%), or 88% of US Internet users, have used the Internet to cope with the recession, according to a new report from the Pew Internet & American Life Project.

  • Chipotle's Hot Spot: The Vulnerability of Authenticity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/chipotles-pair.jpg

  • Creating Buzz: It's the Message AND the Medium

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/bee.jpg

  • Four in Ten Email Marketers Don't Test

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite the importance of testing in making decisions and proving campaign ROI, more than one-third of email marketers (37%) aren't testing at all, according to an eROI study.

  • Chips For Humanity: How Frito-Lay Earns Market Share

    Article

    CONTENT TYPE: Article | TOPIC: None

    I am intrigued by . Having not eaten a Frito for years, I must say that the endeavors of this brand compel me to once again munch a Two recent activities in particular are brilliant. Yes, of course, for the actions, but most importantly for the intent and motivation that guide their First; parent company 's

  • When Strategic Planning Gets Locked in the Basement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Strategic planning helps marketers answer what to sell, who will buy it, and how to beat competitors in the marketplace. However, in today's volatile and chaotic marketplace, some executives argue that it's better to "fly by the seat of your pants" and skip forecasting. What happens when strategic planning is locked in the basement? Let's look

  • The Year of Mobile Marketing (Finally)

    Video

    CONTENT TYPE: Video | TOPIC: None

    Year after year for the past several years, pundits have prognosticated the rise of mobile marketing. But with recent developments in the mobile space, it seems the prediction is now reality.

  • Ads Interesting, Not Influential; TV Ads Most Helpful

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite being daily exposed to dozens of ads—including on television, in print, and on the Web—most Americans (55%) say they find advertising to be interesting ("very" or "somewhat"), though fully 41% say it is not interesting, a recent poll found.

  • McDonald's Debuting New Premium Burgers in this Economy?

    Article

    CONTENT TYPE: Article | TOPIC: None

    What gives? Wouldn't you think this would be the worst possible time to for McDonald's to launch more expensive Angus burgers? Will premium products of any sort sell in this tight economy? Obviously, McDonald's is betting these After years of testing its premium Angus burgers in 1000 of its restaurants in a cross section of cities

  • Why BusinessWeek Matters (from a Former BW Writer)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The news that BusinessWeek is now up for sale puts to rest any doubt that traditional publications are in a death spiral. This may be old news to my counterparts in Silicon Valley, who have been writing off "traditional publications" for years. But I always felt there would be a handful of business publication stalwarts–BW, the

  • The New Direct Mail: Five Tips to Turn Print Campaigns Into Gold

    Article

    CONTENT TYPE: Article | TOPIC: None

    Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail.

  • Creating Compelling Value Propositions Can Be Fun

    Article

    CONTENT TYPE: Article | TOPIC: None

    It can be hard for companies—especially those that have a steady stream of paying customers—to exert the discipline to explore new markets that may be more profitable. But companies that do invest the effort to hone and validate their value propositions always get a huge return on their investment.

  • A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segment

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners.

  • How to Bridge the Marketing-Staffing Gap

    Article

    CONTENT TYPE: Article | TOPIC: None

    If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being asked to do more with less. Now more than ever, however, marketing efforts are needed to drive sales. What options do companies have to get all the work done and drive business growth?