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As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they're coming at a faster clip these days. I recently blogged about SunChips new biodegradable . Now, on the heels of the recent SunChips packaging development, comes another terrific announcement.

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As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they're coming at a faster clip these days. I recently blogged about SunChips new biodegradable . Now, on the heels of the recent SunChips packaging development, comes another terrific announcement.

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Throughout the last 24 hours, word has spread quickly that the New York appointed Jennifer Preston as the news organization's first Social Media Editor. As usual, the reaction to a positive and courageous first step forward into social media by a large corporation Reasonably My personal opinion is that the New York Times took a brave

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This post was composed in collaboration with Mike . - The production and distribution of informative content has been part of marketing for a long time, particularly in the B2B space. Today, however, every aspect of content-based marketing is undergoing a radical Broadly speaking, this transformation has content moving Promotional to Highly controlled to less Occasional

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When it comes to innovation we often get hung-up on creating something completely new. While this approach is usually the most exciting, it isn't the only way to launch an incredibly successful product or brand. In other words, innovation doesn't have to come from invention. It can also come from #000000;" A product that recently

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It all started with niche companies like Seventh Generation and Method. A move to clean up the cleaners, as it were. To take the toxic chemicals out of cleaning products and replace them with natural surfactants that would do the job. Those entrepreneurial companies, and others, pioneered environmentally responsible cleaning products. Then something else started The

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As consumers shift from a "I want" to a "We need" buying philosophy, your marketing needs to adjust, too. Here are a number of statistics and trends to get you thinking along the right News Enormous change has taken place in the US and global economies over the past few years. Those changes have shifted consumer

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In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing page: You need "bones" to hold it all together; you need to keep the message on track and motivating by maintaining a consistent theme throughout; and you need to stir emotions... pique curiosity... and so on. Once a prospect's heart (and all those emotions that go along with it) gets in the game, you're pretty much home free. Well... almost.

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For those of us who were brought up e-marketing, e-shopping, e-dating, e-gossiping—and all things e—we may feel smug that we are truly paperless (are we really?), and thus we are so green in our behavior that who would dare cast a stone at us? Well, it's time to wake up. Direct mailers can actually be very responsible environmentally—and perhaps e-marketers need to pay closer attention to the environmental life cycle of digital commerce.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Have you ever heard the expression "eat your own dog food"? It's a concept that essentially means that one is "walking the talk," or leading by example. Many companies have talked about being "customer-focused," but how many really are? Unfortunately, just saying you're committed to doing something is dramatically different from actually doing it. There is no place where this idea is truer than in the world of social media and online communities.

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Although she has been successful in promoting and extending corporate brands, the author entered into another chapter of her life a few years ago: re-energizing an acting career. Eventually, she came to see marketing herself as an actor as the same as marketing any other product or service. She revisited common-sense ideas on how to extend a brand. These common-sense ideas, usually known but put on the marketer's back burner, should always be top of mind to help you get noticed and extend your brand.

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By Deborah There are three "R" words–retention, repurchase and referral–that can help your company survive and thrive during the "R" word that's plaguing our economy, the recession. As costs are chopped and expenses shrunk, companies must understand more than ever the importance of customer loyalty, word-of-mouth and the profitability associated with promoters, and how to create