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  • You Don’t Have to be the Biggest to be the Best, Just Ask Wegmans

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni shares the secrets of Wegmans' success.

  • Establish Credibility and Persuade Customers via Contributed Articles

    Article

    CONTENT TYPE: Article | TOPIC: None

    This is the strategy: Get company executives or yourself published in an editorial context for significantly greater marketing credibility than self-publishing another whitepaper that just sits on your website.

  • The Three Ps of Marketing Operations

    Article

    CONTENT TYPE: Article | TOPIC: None

    For Marketing to fully achieve maturity in marketing performance measurement and management—or just take it to the next level—the role of, and skills within, the marketing-operations function at a minimum needs to address three Ps: planning, process, and performance management.

  • Secure Your Prospect Base—Send in the Marines

    Article

    CONTENT TYPE: Article | TOPIC: None

    You must be realistic about the size and characteristics of your target market. So what do you do when your prospects are few in number and elusive? You face the facts—and do battle where you have the best chances of winning and the least chance of suffering casualties. Before all else you secure you prospect base.

  • The Blue Ocean and Business Models: How to Go Blue and Stay Blue

    Article

    CONTENT TYPE: Article | TOPIC: None

    Even if you business can carve out a Blue Ocean spot—avoiding the cutthroat, backstabbing bloody Red Ocean by making the competition irrelevant rather than trying to beat it—how do you stay in the Blue Ocean for long-term prosperity? Enter the need for the business model!

  • Movie Downloading and Streaming Tripled in 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The number of US online consumers who had streamed or downloaded a full-length movie within the previous 30 days roughly tripled in 2009 from 2008 levels as consumers continued to seek faster and more convenient ways to watch movies, according to a study by Ipsos OTX MediaCT.

  • E-readers, Tablets to Become Mass-Market Devices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over one-half (57%) of surveyed US consumers say they plan to purchase an e-reader or tablet within the next three years—29% plan to purchase one within the next year—according to a study by The Boston Consulting Group (BCG).

  • The Practice of 'Why?'

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Stephanie Miller discusses the importance of asking why for better business and customer relationships.

  • Social, Mobile, Video Marketing ROI Tough to Measure

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As marketers struggle to find the marketing mix that delivers the greatest impact for their businesses, most have yet to fully adopt emerging channels: Only 14% say they now use mobile, social media, and video channels in their marketing mix, according to a survey from Omniture.

  • This Isn’t Your Daddy’s Mustang

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni talks about Ford Mustang's new advertising approach.

  • What's the Soundtrack of Your Business?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams discusses the importance of music in business, either when shopping or on hold.

  • Display Ads Rebound: 1.1 Trillion Delivered in 1Q10

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US Internet users received a record 1.1 trillion display ads* during the first quarter of 2010, up 15% from a year earlier, with Facebook the top display-ad publisher and AT&T the top advertiser, according to comScore's Ad Metrix.

  • Social Media Sponsorships to Reach $56.8M in 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Amid double-digit declines in traditional ad spending, the emerging category of social media sponsorships grew 13.9% to $46.0 million in 2009 and is forecast to climb 23.6% to $56.8 million in 2010, driven by higher demand among advertisers to reach social media's target audiences, according to a study by PQ Media.

  • Customer Experience: Health Care by Design

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses how the health care industry is changing its look.

  • Consumers Less Anxious About Economy, but Cautious: RBC

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans are beginning to shed their anxiety about the economy, which has dominated consumer sentiment over the past two years, and they are less pessimistic about both their local economies and job security, according to the recent results of the RBC US Consumer Outlook Index.

  • Email Unsubscribe Benchmarks: Marketers Offer More Control

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Many retail email marketers have learned that their best defense against subscribers' clicking the "report spam" button is to provide not only a friction-free process to enable unsubscribing but also options that ISPs can't give email recipients, according to a study by Smith-Harmon.

  • Where Does Your Blog Hurt?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Blogger Matthew Grant offers helpful remedies for an ailing blog.

  • World's Most Valued, Resilient Brands Led by Tech

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The world's strongest brands have proven their resilience to recession: When most key financial indicators plummeted last year, the value of the BrandZ* Top 100 brands, led by technology brands, rose 4% to more than $2 trillion, according to Millward Brown.

  • 'Dwell Rate' of Ad Engagement Impacts Conversion

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing campaigns that actively engage consumers online for longer periods of time—by enticing them to "Dwell"—are more likely to generate high conversion rates and are three times more effective at driving brand-related Web searches, according to a study by Eyeblaster.

  • Overheard at the Forum: 30 Lessons for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ann Handley begin_of_the_skype_highlighting     end_of_the_skype_highlighting begin_of_the_skype_highlighting     end_of_the_skype_highlighting shares 30 lessons for B2B marketers at the B2B Forum 2010.