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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Streamlining Creative Workflows: From Concept to Final Delivery

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Your creative workflows not flowing as well as you'd like? Two leaders from Wrike reveal the processes and automation tools their teams use to produce high-impact creative work. Steal their playbook strategies to keep your own teams in sync and on task in this free webinar. Sponsored by Wrike.

  • Valuable Friction: How B2B Marketing Writers Create Competitive Advantage in an AI World

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Make your content unmistakably your own—even if AI is part of your process. In this closing keynote, Robert Rose explores how B2B marketing writers like you can use AI as an effective writing partner while embracing your human wisdom, voice, and originality as your competitive advantage.

  • How B2B Marketers Turn Event Moments Into Measurable Pipeline

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Event marketers know industry events draw high-value buyers. Discover how to turn event investments into pipeline with modern Digital Out-of-Home advertising. Join us for a repeatable framework and engagement tactics to target audiences before, during, and after an event. Sponsored by StackAdapt.

  • Too Much Work, Not Enough Flow? Let AI Fix That

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Do more with less? If only it were so simple. B2B marketers today are pressed to create more content, faster. And for many of us, AI is just another layer of complexity. The result: rising levels of burnout among marketers. Discover a framework to beat burnout, combining AI efficiencies with human creativity. Sponsored by Wrike.

  • How LinkedIn Helps Early-Career Professionals [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn features they say have been most helpful during their job searches, and which social platforms they say drive the most meaningful career results.

  • Turn One Webinar Into 30 Days of Content in Under 3 Hours

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Turn one webinar into a month’s worth of marketing content using a simple three-hour workflow. Plan, capture, and repurpose efficiently to extend impact and ROI. Read more.

  • You've Built It, Now Try Explaining It: Naming What Hasn't Before Existed

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption. Read more.

  • AI Writing Workflows That Save Hours

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Start using AI as a reliable part of your content creation process. Ed Gandia zeros in on the writing phases where AI can make an immediate difference. You’ll leave able to move faster, think bigger, and deliver stronger results—without losing your voice or creative control.

  • From Services to SaaS: The Secret to Agency Profitability?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Agencies working with SMBs face rising pressure to prove ROI. Adding SaaS offerings helps create recurring income, retain clients, and differentiate services. Learn how. Read more.

  • How AI Is Being Used for Workplace Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to recent research.

  • Where Marketers Can Find Shelter From Distorted Email Metrics and AI Algorithm Interference

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    AI algorithms are eroding inbox visibility and email metrics. Discover why marketers are turning to SMS for reliable engagement, transparency, and audience ownership in an AI-filtered landscape. Read more.

  • The State of Agency-Side Marketing Strategy in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most agency-side marketing strategists say their discipline is at a crossroads and often considered expendable by clients, according to recent research.

  • LinkedIn Video Ads: 4 Tips for Boosting Engagement [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic from LinkedIn explores how to create effective video campaigns on the professional social network.

  • 10 Tips for Becoming an AI-First B2B Marketer

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Go beyond content generation and use AI to transform your B2B marketing workflows, teams, and customer engagement. In this free webinar, you'll discover 10 ways to incorporate an AI-first approach for increased efficiency, measurable revenue impact, and a competitive advantage. Sponsored by Omnibound.ai.

  • How AI Is Driving a Huge Organizational Paradigm Shift [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic explores how artificial intelligence is bringing about the largest organizational paradigm shift for businesses since the Industrial and Digital Revolutions.

  • How AI Is Rewriting the B2B Buyer Journey and What Marketers Can Do About It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    AI is transforming how B2B buyers discover your products and services. This article explains how AEO, experimentation, and full-funnel precision can help marketers stay visible and competitive. Read more.

  • Generative AI Is Changing How We Think About Customer Experience & Support

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust. Read more.

  • How to Use AI to Personalize Customer Marketing at Scale

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Personalizing client-facing assets at scale while keeping your brand voice might burn out your team and sacrifice quality. In this hands-on session, Erika Heald teaches you how to equip AI with the same guidance you'd give a new team member. You'll learn how to maintain a consistent brand voice at scale.

  • Beyond Last-Click: Attribution Models That Actually Reflect Modern Customer Journeys

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI. Read more.