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  • 11 Tips for Challenging Government-Marketing Myths and Reaching Buyers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is no shortage of ways to reach government buyers, some ways are better than others. To help shatter myths and guide you to a sound strategy, compiled below are some of the best-practices, advice, and recommendations for business-to-government (B2G) clients.

  • 'Content Nation' .... Marketers, Are You Ready For Feedback?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/girloncomputerbeach.jpg

  • 'Content Nation' – Marketers, Are You Ready For Feedback?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/girloncomputerbeach.jpg

  • Visits to TV, Sports, Education Sites Rise in Sept.

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As Americans turned to the traditional activities of the fall season—checking out the new TV lineups, watching football, and returning to school—traffic increased at TV, sports, and education sites accordingly.

  • Problem Solved: What's the Right Social-Media Fit?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the right social-media fit?

  • 10 Tips on Building a Better Business.

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/numberten.jpg

  • Gays Prefer Working in States with Marriage Equality

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Other factors being equal, 71% of lesbian, gay, bisexual, and transgender (LGBT) adults would prefer a job with an employer based in a state that recognizes marriage equality over an employer based in a state that doesn't.

  • Prescription Medicine Sites Lift Refills, Starts

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online ads about prescription medicines and dedicated Rx websites raise consumers' awareness of prescription medicines, increase drugs' perceived favorability, and encourage patients to refill their prescriptions.

  • Google's News: Hope for Online Advertising

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Google's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular.

  • Online Video Streaming Up 25% YOY

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two key indicators of online video usage are up 24.8% year over year, according to Nielsen's September US Online Video report. YouTube remains the leading source of online video, delivering almost 6.7 billion streams in September.

  • Consumers 18-34 in US vs. Canada

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Young adults 18-34 in Canada and the US agree that healthcare, education, and employment are the three most important issues facing their respective countries. But striking differences exist between these consumer groups.

  • Why The FTC Ruling Is Good For Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/ftcrulingoct.jpg

  • Marketing Lessons Learned From Micro-Finance In India

    Article

    CONTENT TYPE: Article | TOPIC: None

    Besides Wall Street bankers, the poor of the world need access to financial too. But loaning money to individuals lacking credit history and formal employment can be a dicey proposition. Indeed, pitching financial services to people in the rural hinterlands takes effort, patience, and a tolerance for risk. It also takes marketing–but perhaps not in the

  • 36% of Internet Users Visit Newspaper Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Newspaper websites attracted more than 70.3 million unique visitors in June (35.9% of Internet users), and their print counterparts inspired 82% of adults to take some kind of action, from clipping a coupon to visiting a website to learn more.

  • Use Social Media To Help Your Fans Tell a Story

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/storytelling.jpg

  • Global Ad Spend Down Nearly 10%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Worldwide advertising expenditure in 2009 is estimated to be down 9.8% compared with 2008, a downward revision of 4 percentage points from projections issued in March, according to media communications agency Carat.

  • B2B Marketers Shift Strategy, Focus in 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Read this exclusive excerpt from "B2B Marketing in 2009: Trends in Strategies and Spending," recently published by MarketingProfs and available in full to Pro members.

  • Social Media Works for Small Business. I Have Proof.

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/puddingproof.jpg

  • Ten Steps for Creating a FANtastic Facebook Fan Page

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest (and keep your fans coming back for more).

  • Marketers: Don't Just Buy Media—Earn It!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.