Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any B2B marketer is going to prefer using email as the medium for staying in touch with current customers and inquirers. No-brainer, right? But here's the rub: Most B2B companies have email addresses for only a fraction of their customers. And, even worse, if their privacy policies call for opt-in, only a fraction of that fraction are emailable. So, what are the options for business marketers to increase their customer coverage via email? Here are four approaches that can work.

CONTENT TYPE: Article | TOPIC: None

Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy you are about the new Web 2.0 world we live in. And, for marketers, being savvy about social media is essential! Here's a list of 10 free or very low-cost Web 2.0–focused personal-branding gifts.

CONTENT TYPE: Article | TOPIC: None

There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; email is for retention.

CONTENT TYPE: Article | TOPIC: None

Marketers these days find themselves increasingly squeezed between a big rock and a very hard place: Their mandate is to demonstrably improve ROI, with reduced budgets, while communicating with skittish audiences that are less inclined to make purchases. Not surprisingly, people are looking for ways to change the game altogether.

CONTENT TYPE: Article | TOPIC: None

As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they're coming at a faster clip these days. I recently blogged about SunChips new biodegradable . Now, on the heels of the recent SunChips packaging development, comes another terrific announcement.

CONTENT TYPE: Article | TOPIC: None

As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they're coming at a faster clip these days. I recently blogged about SunChips new biodegradable . Now, on the heels of the recent SunChips packaging development, comes another terrific announcement.

CONTENT TYPE: Article | TOPIC: None

As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they're coming at a faster clip these days. I recently blogged about SunChips new biodegradable . Now, on the heels of the recent SunChips packaging development, comes another terrific announcement.

CONTENT TYPE: Article | TOPIC: None

Throughout the last 24 hours, word has spread quickly that the New York appointed Jennifer Preston as the news organization's first Social Media Editor. As usual, the reaction to a positive and courageous first step forward into social media by a large corporation Reasonably My personal opinion is that the New York Times took a brave

CONTENT TYPE: Article | TOPIC: None

This post was composed in collaboration with Mike . - The production and distribution of informative content has been part of marketing for a long time, particularly in the B2B space. Today, however, every aspect of content-based marketing is undergoing a radical Broadly speaking, this transformation has content moving Promotional to Highly controlled to less Occasional

CONTENT TYPE: Article | TOPIC: None

When it comes to innovation we often get hung-up on creating something completely new. While this approach is usually the most exciting, it isn't the only way to launch an incredibly successful product or brand. In other words, innovation doesn't have to come from invention. It can also come from #000000;" A product that recently

CONTENT TYPE: Article | TOPIC: None

It all started with niche companies like Seventh Generation and Method. A move to clean up the cleaners, as it were. To take the toxic chemicals out of cleaning products and replace them with natural surfactants that would do the job. Those entrepreneurial companies, and others, pioneered environmentally responsible cleaning products. Then something else started The

CONTENT TYPE: Article | TOPIC: None

Http://www.mpdailyfix.com/images/beinggirl.jpg

CONTENT TYPE: Article | TOPIC: None

As consumers shift from a "I want" to a "We need" buying philosophy, your marketing needs to adjust, too. Here are a number of statistics and trends to get you thinking along the right News Enormous change has taken place in the US and global economies over the past few years. Those changes have shifted consumer

CONTENT TYPE: Article | TOPIC: None

In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing page: You need "bones" to hold it all together; you need to keep the message on track and motivating by maintaining a consistent theme throughout; and you need to stir emotions... pique curiosity... and so on. Once a prospect's heart (and all those emotions that go along with it) gets in the game, you're pretty much home free. Well... almost.

CONTENT TYPE: Article | TOPIC: None

For those of us who were brought up e-marketing, e-shopping, e-dating, e-gossiping—and all things e—we may feel smug that we are truly paperless (are we really?), and thus we are so green in our behavior that who would dare cast a stone at us? Well, it's time to wake up. Direct mailers can actually be very responsible environmentally—and perhaps e-marketers need to pay closer attention to the environmental life cycle of digital commerce.