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Leave it to the Brits to come up with a really effective (and provocative) social marketing campaign that promotes safe condom use. Set to the tune of The 12 Days of , this new version is not only funny and entertaining, it even has little animations to go with With a tagline that says, "Don't Play

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Getting people to do anything they don't want to do has always been hard. These days, customers and prospects seem to be made of Teflon, nothing you send out seems to stick very much. Direct response is running out of juice in its current incarnation. If we step back for a moment and think about lead

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New York Times' Randall Stross wrote a piece , outlining some of the "difficulties in making brand advertising work on social networking sites. Members of social networks want to spend time with friends, not That's a theme I've stressed on in posts as far back as in August, when I compared it to a Pyramid .

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One of our clients sent an overwhelmingly passionate plea the other day. We're helping her develop and sharpen her blogging and social networking strategy and she wrote, "Can't I do just a little selling on my blog? Maybe some product images in the margin? A little. I thought this was a bit humorous, but I knew

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In a genre of disaster movies, there's a dramatic moment when an asteroid is plummeting toward Earth. Amidst a flurry of intense heroics, the asteroid is redirected... and tragedy is averted. But shouldn't the scientists be working sooner to change the asteroid's path? Which brings us to the relationship between advertising and shopper marketing... and a checklist of five things to consider to change the asteroid's path.

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In search, you have a very short window of opportunity for engaging your prospect. The only way to get a solid competitive advantage in SEO is to use techniques that ensure you are giving a prospect exactly what he or she is looking for. Otherwise, your prospect will simply click the back button and visit one of your competitors—a process that takes mere seconds.

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Is your company packaging experiences? Are they sought—or are they sold? And, drilling the concept down one more level: have you ever looked at yourself and considered the package that you offer and the experience you provide? In the current downturn, where layoffs loom large, those with the better shot at developing business or finding a job understand that the complete package and the experience contribute to a brand identity that stands out in a crowded marketplace.

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Recent buzz about personas has created some confusion. If you've tried to develop and deploy personas, you may have experienced resistance from other departments because they don't grasp the value that personas purportedly provide. The reason may be that personas (in the form of customer profiles) by themselves don't offer all that much. But personas are not just customer profiles; rather, "personas" is the title for a complex tool that has four components.

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I've been meaning to post about this since last week, but here you Tomorrow, December 16th, Jeremiah , Senior Analyst for Forrester , and I will collectively present on "Content and Engaging Your Customers Online" in an online seminar scheduled for 2 PM AM PT. The webinar is sponsored by , and my good friend Aaron

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It's that time of year the holidays are upon us, a new year looms, and the pundits polish their crystal balls and make their predictions for what's in the offing. This year, Daily Fix Peter assembled some 13 of us to answer the question, "What will 2009 hold for Social Media and Marketing?" Herein is Peter's

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I remember a time when I slogged through developing a marketing plan that looked rather like a grid. It had sections, objectives, columns for deadlines. It was parsed out into separate pieces - PR, branding, internal communications, client services, business development. Each piece, if you will, plugged in to the larger whole, but they were pieces

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As the economy twists and turns with more layoffs mounting .... having a strong personal brand is becoming ever more important from a career But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the To get

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Every holiday there emerges that one special story, so I hope you'll pardon me for deviating from my marketing beat. This year the tale is not the stuff of Christmas miracles, but about 200 guys who, through fighting to be treated fairly, have inspired an entire If you've not been following the story, 200 workers from

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So how could Nike take its share of all the running shoe business in the U.S. in 2006 and grow that business? The company's marketers may have found the answer in its social marketing Analysts debate whether or not the site is directly responsible for Nike's current share of the running shoe "Nike+ attracts only serious

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When I left the military and enrolled at the University of Florida Journalism School, I did so because the college had a reputation for teaching students how to write. Here was the school's Don't tell, show. Draw a picture for your readers. Thirty-plus years later, I believe that mantra applies double to marketing and communications. Surprisingly,

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On a company web site, the 'About Us' page can be a tricky thing. You need one, Jakob Nielsen , because effectively explaining the company's purpose and what it stands for "provides essential support for all other website goals." Ah yes– but explaining it in a compelling and interesting manner is the tricky The "About Us"

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The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they changes in Technology, Consumer Behavior and the Media Landscape. In a recent research report entitled Future the Global published by the Economist Intelligence Unit, I hope to recap some of

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A rat inspired this post. I know that sounds ludicrous. (Actually, if you've read my posts for a while, it may not seem so ludicrous.) While reading The New York this weekend I was taken aback by a and the interesting findings shared by the author. First, I need to excerpt some of the article to

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No doubt, we live in volatile . The complexity, interconnectedness and intricacy of global markets is causing executives around the globe to check decisions once, twice and even delay important decisions because they cannot "peer around the corner." Some marketing executives are asking themselves, "What are the odds of–" to help make tough decisions. Others are

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B2B magazine ran a series of articles which, taken collectively, make a clear and definite statement that good old, tried-and-true, ROI-proven forms of online marketing such as email remain the bastions and that social media is still viewed with a slightly sidewards Here's a roll-up of those Email remains top e-mail E-mail is the most popular