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  • Loyalty Programs Boost Email Success

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    CONTENT TYPE: Chart | TOPIC: None

    Email campaigns that target loyalty program members are more successful at engaging their audiences, generating higher open rates, transaction levels, and revenue per email, according to a report by Experian CheetahMail. Even email campaigns inviting prospects to join loyalty programs tend to outperform bulk promotional mailings.

  • Profit From Information Networks Just Like the Rothschilds Did

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch shares how companies today can discover competitive advantages from information networks using the genius of the Rothschilds.

  • Outsourced Marketing: Does It Make Sense for You?

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    CONTENT TYPE: Article | TOPIC: None

    Outsourcing creative marketing functions may bring big cost savings to some, but going with an agency might not be the best route for others. Here are nine benefits and a few drawbacks to consider when contemplating outsourcing.

  • Smartphone Use Surges 60%, Android Gains Ground

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    Some 63.2 million Americans owned smartphones in the three-month period ended December 2010, up 60% from a year earlier, according to data from comScore MobiLens. RIM led the smartphone platform ranking with 31.6% of US market share, while second-ranked Google accounted for 28.7%, up 34.1% from the three-month period ended September.

  • #MPForum: What Happened in Austin Isn't Staying in Austin

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski recaps the Digital Marketing Forum 2011 and highlights, both during the event and continuing online via Twitter.

  • Make Your Next Tradeshow a 'Qualified' Success

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    CONTENT TYPE: Article | TOPIC: None

    Tradeshows remain one of the most effective ways to market your brand. But it's essential to understand who your key targets are—and aren't. Implementing a well-thought-out engagement strategy will lead to qualified customers and increased event ROI.

  • Super Bowl Ads: Which Brands Created Social Buzz?

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    Among 255,431 social media conversations focused on Super Bowl ads, Volkswagen, Doritos, Pepsi, Groupon, and Motorola were the top 5 advertisers, garnering the most social media mentions from December 1, 2010 to February 6, 2011, according to a study by Alterian. Microblogs, (e.g., Twitter) were the top media source, comprising more than two-thirds of such conversations.

  • How Far Should Charities Go to Protect Their Brands?

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel discusses the angst about pink ribbons and brands for breast cancer awareness.

  • Five B2B Trends in Content, Social Media in 2011

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    CONTENT TYPE: Article | TOPIC: None

    As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good to take stock of the bigger picture. Here are some big trends I see shaping B2B marketing in 2011.

  • Android Dethrones Blackberry in Mobile Entertainment Content

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    Google's Android operating system (OS) accounted for 40% of smartphone visits to Myxer's mobile content site in December 2010, up from 12% a year earlier, toppling the once unshakable BlackBerry from its leadership position for the first time, according to a report by Myxer.

  • #MPForum: Speakers Aneta Hall and Lucy Hackman Offer 5 Tips to Maximize the Impact of Social Media on Your Event

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes offers 5 steps for using social media at an event, as shared by Digital Marketing Forum speakers Aneta Hall & Lucy Hackman.

  • #MPForum: Speaker Mike Wesch Draws the Connection Between Media & How We See Ourselves

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes shares the main theme of anthropologist and Digital Marketing Forum speaker Mike Wesch's luncheon keynote about self-identy.

  • #MPForum: Speaker Cam Balzer Describes Geek Love to a T & Why Passion for Your Product Matters

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski shares highlights from the keynote speech by vice president of Marketing at Threadless, Cam Balzer.

  • #MPForum: Video Highlights From Day 2

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes shares DMF highlights featuring Jay Baer, Amber Naslund, C.C. Chapman, and MarketingProfs chief content officer, Ann Handley.

  • #MPForum: Speakers Dig Deep In the Heart of Facebook

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    MarketingProfs blogger Jesse Noyes shares Facebook insights from business superstars Adam Brown, Ekaterina Walter, Frank Eliason, and Kyle Flaherty.

  • Five Steps to Interactive Marketing Success With Behavioral Analytics

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    CONTENT TYPE: Article | TOPIC: None

    Many organizations struggle to capture, organize, and effectively act on Web data to drive marketing programs. Here is a five-step path to help marketers develop their capabilities and expand the use of Web analytics to deriving behavioral-insights that fuel interactive marketing.

  • Brands With Most Online Impact: Apple and Google

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    CONTENT TYPE: Chart | TOPIC: None

    The Apple and Google brands had the most significant impact online in the fourth quarter of 2010, generating "impact values" of $941.5 million and $875.8 million, respectively, based on high volumes of online media buzz and social media conversation, according to a study by General Sentiment that assigns a dollar value to a brand's online exposure.

  • 2 Reasons Why We Root for Underdogs ... and One Reason Not To

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Stephen Denny shares the latest research about underdog brand biographies from Professor Anat Keinan at Harvard.

  • #MPForum: Speaker Lisa Horner Shares 4 Main Tips for Wrangling With Webinars

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes shares four key elements about webinars from Lisa Horner learned at #MPForum (Digital Marketing Forum).

  • #MPForum: Speaker Stephanie Miller Serves Up Tips for Adding Flavor & Focus to Your Email Marketing

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    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Veronica Maria Jarski shares takeaways from Stephanie Miller's session about email marketing at the Digital Marketing Forum (#MPForum).